SOURCE: Dovarri, Inc.

January 17, 2008 08:30 ET

Dovarri Announces Forrester Report Recommending Rebranding

HOUSTON, TX--(Marketwire - January 17, 2008) - Dovarri, Inc. (PINKSHEETS: DVAR) announced today the results of a confidential report commissioned by one of the top computer manufacturing companies, that strongly recommends marketing Dovarri's Customer Relations Management (CRM) and Sales Force Automation (SFA) software as its own, also known as rebranding. The private report analyzed the national CRM market and major players, and was compiled by Forrester Research, Inc., the nationally recognized business research firm. CRM software develops stronger customer relationships by identifying and managing customers' needs; SFA regulates the sales cycle by automating sales tasks, managing customer interactions, and analyzing sales forecasts and performance.

Marketing Dovarri under this company's banner would allow it to offer CRM and SFA services directly to its extensive customer base of small and medium-sized businesses (SMB). "Forrester's recognition of Dovarri as one of the top solutions to the CRM market delivers a powerful statement that Dovarri's innovation and quality are the perfect fit for today's aggressive sales market," said President and CEO Geary Broadnax. "Dovarri's commitment to create the most effective tools that boost sales success clearly sets us apart from the competition. We expect this report to turn into major sales within two to three weeks."

Dovarri (PINKSHEETS: DVAR) provides intuitively designed CRM and SFA solutions geared specifically to the small and medium-sized business sectors. More information about Dovarri is available at

Forrester Research is a leading emerging-technology research firm, analyzing technology change and its impact on business, consumers, and society. More information about Forrester Research is available at

HP focuses on simplifying technology experiences for all of its customers -- from individual consumers to the largest businesses. More information about HP is available at

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Dovarri, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

Important factors that could cause the actual results to differ materially from those in the forward-looking statements include, among other items, (i) changes in the regulatory and general economic environment; (ii) conditions in the capital markets, including the interest rate environment and the availability of capital; (iii) changes in the competitive marketplace that could affect the Company's revenue and/or cost and expenses, such as increased competition, lack of qualified marketing, management or other personnel, and increased labor and inventory costs; (iv) changes in technology or customer requirements, which could render the Company's technologies noncompetitive or obsolete; (v) new product introductions, product sales mix, and the geographic mix of sales.

The Company disclaims any intention or obligation to update or revise forward-looking statements, whether as a result of new information, future events, or otherwise.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this advertisement are forward-looking statements that involve certain risks and uncertainties including, but not limited to, risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, governmental approval processes, the impact of competitive products or pricing, technological changes, and the effect of economic conditions.

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