Referral Institute

May 01, 2008 12:50 ET

Dr. Ivan Misner, launches Referrals for Life

The Referral Institute helps people create referrals for life and boost the bottom line

Attention: Business/Financial Editor, City Editor, Media Editor, News Editor TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - May 1, 2008) - The Referral Institute, founded in California in 2001 by Dr. Ivan Misner, also the founder of Business Network International (BNI), is quickly expanding into the Canadian market.

"The Referral Institute is one of the world's leading referral training organizations with over a hundred trainers and coaches worldwide," says Paula Hope, President of the Referral Institute- Peel-Halton. "We're thrilled to have Dr. Misner here to launch what's going to be the Referral Institute's signature program - Referrals for Life."

Dr. Ivan Misner has been named the 'father of modern networking' by CNN for his work with BNI. The BNI organization now has over 4,200 chapters throughout every populated continent of the world and, last year alone, generated over 4.4 million referrals resulting in $1.7 billion dollars worth of business for its members.

"With the Referral Institute, Dr. Misner takes his entire referral-building expertise one step further," says Paula Hope. "The Referral Institute trains business professionals and entrepreneurs how to proactively increase their business through implementing structured referral strategies - moving relationships into profit."

The Referral Institute and Referrals for Life program were developed by Dr. Misner to ease the daunting task of cold calling. Dr. Ivan Misner and Paula Hope will unveil the full Referrals for Life program this week in Toronto.

WHERE: Holiday Inn - 370 King Street West, Toronto

WHEN: Thursday, May 1, 2008

TIME: 6:30PM to 8:30PM


Dr. Misner's Ph.D. is from the University of Southern California. He has written eight books, including his New York Times bestseller; Masters of Networking and his #1 bestseller; Masters of Success. He is a monthly columnist for and is Chairman of the Board for the Referral Institute. He has taught business and social capital courses at several universities and sits on the Board of Directors for the Colorado School of Professional Psychology.

Dr. Misner is one of the world's leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, CNBC, and the BBC in London.


Paula Hope, M.A., B.A. Hons., a successful business development executive, has mentored sales professionals in product areas ranging from medical devices to hard copy supplies. It is Paula's mission to dramatically improve the business-building efficiency of entrepreneurs and business professionals by utilizing proven referral marketing approaches. IN: ECONOMY, FINANCE, MEDIA, SOCIAL, TRADE

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