October 22, 2007 16:33 ET

Dream Big, Canada! What should be the next Olympic Games sport?

Petro-Canada invites Canadians to dream up a new sport for a chance to pitch to the Canadian Olympic Committee and travel to the Vancouver 2010 Olympic Winter Games

CALGARY, ALBERTA--(Marketwire - Oct. 22, 2007) - Have a dream? Make it happen! Petro-Canada wants to know what sport Canadians feel should be elevated to Olympic Games status. From air guitar and ultimate frisbee to skateboarding, this is a once-in-a-lifetime opportunity for Canadians to tell the world about what they love to do and what matters to them - no matter how crazy or off-the-wall.

"Petro-Canada has a long history of supporting Canadian sport, and our Dream Big contest is the next step in getting Canadians engaged to show us what the Olympic Games mean to them," says Ron Brenneman, President and Chief Executive Officer, Petro-Canada.

Canadians can register online at for a chance to present their sport at a live audition in front of a panel of distinguished judges, including the following Canadian Olympians: Jennifer Robinson(figure skating), Mathieu Turcotte (short track speed skating), Brent Hayden (swimming) and Hayley Wickenheiser (ice hockey). Presentations will be videotaped and four semi-finalists will then have their videos posted online - where all of Canada will then get to decide which sport should get gold and win.

"The Olympic Games are all about passion and dedication to the advancement of sport," says Chris Rudge, CEO of the Canadian Olympic Committee. "We're thrilled to have all Canadians share in the excitement of the games through the Dream Big contest, and we're really looking forward to seeing what sports Canadians are passionate about!"

How to enter

Auditions will be held in four cities - Vancouver, Calgary, Toronto and Montreal. To participate, Canadians can fill out an online entry form at stating in 100 words or less why their sport deserves Olympic Games fame. Four groups of 20 contestants will then be randomly selected to present their dream sport to the judges.

In each city, auditions will be held on special podiums located at the event sites. Presentations will be videotaped, and judges will choose one finalist from each event. Video entries for these four finalists will be posted online on November 5 so the people of Canada can watch them and cast their votes. Winners will be announced the week of November 19.


Dream Big auditions will be held between October 30 and November 3 at the following locations:


Date: Tuesday, October 30

Time/Location: Complexe Desjardins, 10:30 a.m.

Registration close: October 27 at 11:59 p.m. EST


Date: Thursday, November 1

Time/Location: Stephen Avenue Walk (Across from The Bay), 10:30 a.m.

Registration close: October 29 at 11:59 p.m. EST


Date: Friday, November 2

Time/Location: Robson Square, 10:30 a.m.

Registration close: October 30 at 11:59 p.m. EST


Date: Saturday, November 3

Time/Location: Toronto Eaton Centre, 10:30 a.m.

Registration close: October 31 at 11:59 p.m. EST


Once the four videos are posted online, it's up to Canada to decide who the winner is!

The lucky first-place winner will have the chance to pitch the idea to the Canadian Olympic Committee. Plus, he or she will receive a trip for two to the Vancouver 2010 Olympic Winter Games with an approximate value of $15,000.

Runners up will receive:

2nd Place: $5,000 in free gas from Petro-Canada (that's one long road trip!)

3rd Place: $1,000 in free gas from Petro-Canada

Visit for more information and complete rules and regulations.

Petro-Canada-a history of supporting the Olympic Movement in Canada.

Petro-Canada's commitment to sport fuels the dreams of athletes across Canada. The Company's funding legacy began in 1988 and since that time, Petro-Canada has awarded $6 million in scholarships to more than 2,000 non-carded athletes and coaches - one of the largest sources of such funding in Canada.

Today, Petro-Canada is a National Partner for the 2010 Vancouver Olympic and Paralympic Winter Games, as well as the Canadian Olympic Committee. As part of that sponsorship, the Company has developed the Petro-Canada Fuelling Athlete and Coaching Excellence(1) (FACE(1)) program.

The FACE(1) program focuses on providing equal funding to pre-carded national Olympic and Paralympic Games hopefuls and their coaches. It helps to provide athletes and coaches with the resources necessary to close the gap and achieve national carded status in the short-term, and improve coaching skills over the long-term. All Olympic and Paralympic Games aspirants are eligible for FACE(1) funding and follow the Sport Canada review process to qualify.

For a list of this year's FACE(1) recipients, visit

About the Canadian Olympic Committee

The Canadian Olympic Committee is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic movement, including Canada's participation in the Olympic and Pan American Games and a wide variety of programs that promote the Olympic Movement in Canada through cultural and educational means. For more information, see the COC website:

About Petro-Canada

Petro-Canada is one of Canada's largest oil and gas companies, operating in both the upstream and the downstream sectors of the industry in Canada and internationally. The Company creates value by responsibly developing energy resources and providing world class petroleum products and services. Petro-Canada is proud to be a National Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. The Company's common shares trade on the Toronto Stock Exchange under the symbol PCA and on the New York Stock Exchange under the symbol PCZ.

(1) Marque de commerce de Petro-Canada - Trademark. Copyright (C) 2007 Petro-Canada

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