SOURCE: Bolthouse Farms

November 14, 2007 15:03 ET

Drink Like a Brazilian

From Blueberries to Acai, Purple Still Reigns Supreme

BAKERSFIELD, CA--(Marketwire - November 14, 2007) - It's time to start feeling good about the blues again; blueberry that is.

Once revered for its powerful antioxidants and other healthy properties, blueberries were considered one of the original "super fruits." In recent years, blueberries were pushed aside to allow room for new and more exotic fruit that offer even more health benefits. However, there is a commonality between blueberries and their successors; they all provide "purple power."

Acai is the newest "super" fruit in the increasingly popular food category: functional foods, meaning they provide some benefit outside of basic nutrition. In fact, studies have shown that this little purple berry is one of the most nutritious and powerful foods in the world.

Bolthouse Farms decided to combine this alpha and omega duo of purple power fruits to create their newest addition to the Bom Dia juices; Acai Berry with Blueberry.

Bom Dia, which means "Good Morning" in Portuguese, offers drinks that are different than their acai counterparts because Bolthouse has developed a proprietary process to retain more of the nutritional aspects of the acai while eliminating the gritty texture, normally found in the pulp of this berry.

The Bom Dia juices come in three other exotic flavors including mangosteen, pomegranate and cacao, ensuring an acai juice for every taste. The cacao provides a smooth flavor chocolate lovers will appreciate and the mangosteen, or "Queen of Fruits" offers an unique pear-like flavor and promising health benefits. And with the increase demand for drinks that offer more bang for your buck, in the nutritional and antioxidant sense, Bolthouse Farms mixed acai with another one of nature's most nutritious fruits, pomegranates.

Bom Dia Acai juices can be purchased in major grocery chains and health food stores across the country. You can learn more about Bom Dia acai juices and Bolthouse do Brasil at http://www.bomdia.com.

Bolthouse do Brasil: Bringing Vitality and Life Back to Brazil

Bolthouse has built its own manufacturing plant in the city of Belem, located at the mouth of the Amazon River, called Bolthouse do Brasil, to provide its U.S. beverage operation with the highest quality of acai possible. In addition to planting their acai operation in Brazil and employing local harvesters at fair wages, Bolthouse do Brasil is helping to bring vitality and life back to Brazil through humanitarian relief projects including:

--  Sanitary Water Supply Program
--  Free Daycare Facility
--  Free Boat Driveshaft Covers
--  Children's Annual Holiday Party
--  New Grade School
--  Sustainable Harvesting Practice
    

Contact Information

  • Media Contact:
    Amy Summers
    727-848-1618 ext. 202
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    Pitch Inc.