SOURCE: Drinks Americas Holdings

November 05, 2007 07:00 ET

Drinks Americas Expands Trump Super Premium Vodka to Russia

50,000 Case Annual Minimum Contract With Major Distributor, 10,000 Case Initial Trump Vodka Order for $1.5 Million for Shipment in Early 2008

WILTON, CT--(Marketwire - November 5, 2007) - Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of premium beverages that partners with renowned icons, announced today that it has entered into a contract to expand Trump Super Premium Vodka to Russia. The contract with Recolte, a Russian distributor, includes an annual minimum order from Recolte for 50,000 cases, valued at approximately $7.5 million. An initial 10,000 case order in excess of $1.5 million is expected to begin shipping in January of 2008.

As part of the agreement, Drinks Americas entered into a partnership with ILD B.V., a subsidiary of Wanders Distillery of Holland, and Recolte, a Russian venture led by Alexander Timofeev, former director general of Russia's largest distillery Kristall and the founder of the company Trade Asset Management. Recolte will be Drinks Americas' exclusive distributor in Russia. In 2005, the vodka market in Russia was $10.2 billion and is expected to double in size by 2009.

Donald Trump stated, "Expanding Trump Super Premium Vodka in Russia represents a tremendous achievement and is very exciting. Trump Vodka is made with the highest quality ingredients, and continues to demonstrate its overwhelming success. Being available in Russia, one of the world's largest markets for high quality spirits, is a great opportunity. Consumers worldwide will clearly recognize Trump Super Premium Vodka as a luxury product synonymous with the very best of class."

In late 2006, Drinks Americas launched Trump Super Premium Vodka, which has been one of the most successful spirits launches on record. The product is currently available in 47 states in the US and sold in duty free shops in the Caribbean and Canada.

Alexander Timofeev, Chairman and CEO of Recolte, stated, "We are extremely glad to have partnered with Drinks Americas and Trump Super Premium Vodka and we are looking forward to our long-term relationship. Mr. Trump is well known in Russia for his business acumen and high standards of luxury and quality. We trust that all the plans we have set together will come true as the Russian premium and super premium drinks market is developing rapidly."

Patrick Kenny, President and CEO Drinks Americas, stated, "Drinks Americas is extremely excited about bringing Trump Super Premium Vodka to Russia. The Russian consumer is aware of Donald Trump's accomplishments and his reputation for excellence. They respect his entrepreneurial accomplishments and they appreciate great vodka. We believe and more importantly our Russian business partners believe that Trump Super Premium Vodka will be appreciated for its taste and succeed in the premium market segment. We are also very pleased to be associated with Mr. Timofeev and have the benefit of his understanding of distribution in the Russian market." Mr. Kenny also added, "The sales revenue implications to Drinks are significant."

Trump Super Premium Vodka will launch in Russia at the Millionaire's Fair of Moscow on November 22, 2007, surrounded by the world's most exclusive luxury items. A supply of Trump Super Premium Vodka 24K labeled with real 24 karat gold will be on display for the event. Over 45,000 luxury market consumers are expected to attend the annual event featuring only products from the luxury segment. Russian luxury consumers will see the magnificent 24K Trump gold bottle and taste the vodka the Spirits Journal recently gave a four stars and highly recommended rating.

About Drinks Americas

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram and Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage and marketing companies, and has participated in several beverage industry transactions.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company's non-alcoholic brands include the distribution of Paul Newman's Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

About Recolte

Company Recolte belongs to the holding company Trade Asset Management Company headed by Alexander Timofeev. The mission of the company is the distribution of exclusive and high quality products. The company has a broad distribution network in Russia and the CIS countries.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:
    Stanley Altschuler / Ryan Daniels
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Recolte Public Relations Agency
    Dutch Design House
    Julia Brailovskaia
    Marksistskaya 34/4
    Moscow, Russia
    +79168847690
    Email Contact

    Drinks Americas Contact
    Charles Davidson
    Drinks Americas, Inc.
    372 Danbury Road
    Wilton, CT 06897
    (203) 762-7000
    Email Contact