SOURCE: Drinks Americas Holdings, LTD

August 29, 2006 06:00 ET

Drinks Americas' Trump Super Premium Vodka to Be Distributed by Kendall Jackson

WILTON, CT -- (MARKET WIRE) -- August 29, 2006 -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") announced today that it has entered into an agreement with Kendall Jackson Winery to distribute Trump Super Premium Vodka. Kendall Jackson either owns or partners with core distributor operations in 11 states, including California, and has already placed their opening order. Trump Vodka will be the only spirit brand marketed by the Kendall Jackson operations at this time. Kendall Jackson is a multi-billion dollar winery known for its world class wines and estate wines.

Rick Tigner, Executive Vice President of Sales for Kendall Jackson, stated, "We are very excited to represent Trump Vodka for Drinks Americas. We feel Trump Vodka will launch Kendall Jackson into the premium spirits business. The extremely high quality of the vodka is what convinced us that Trump Vodka is a long term winner, both for us as distributors and for the premium spirits consumer."

Patrick Kenny, CEO of Drinks Americas, added, "To have Kendall Jackson's professional distribution team selling our Trump Super Premium Vodka is a strategic alliance that, over the next several weeks, will result in significant sales and market penetration. Kendall Jackson's selection of Trump Vodka, after an exhausting due diligence that included extensive parallel tastings with wine and spirits masters, speaks to the quality of the package, the vodka, and the forthcoming brand sales."

Drinks Americas will deliver its first orders of Trump Super Premium Vodka to its U.S. customers within the next three weeks. The Company has announced that over 40,000 cases, approaching $5 million in revenue, are being produced to fill existing purchase orders.

The vodka, which is five times distilled, has been created by third generation vodka craftsman Jacques du Lat and will be produced by the A.H. Wanders, B.V. in Holland, master distillers since 1658.

Milton Glaser has designed a unique decanter bottle and a trademark gold leaf packaging that delivers incredible visual impact and the highest quality packaging for the Super Premium product.

Kendall Jackson Wine Estates produces a broad portfolio of premium wines focused on hillside and coastal growing regions in California, South America, Australia and Italy. Along with Kendall Jackson's wines, which feature Collage®, Vintner's Reserve®, Grand Reserve, Great Estates™ and Stature™ wines, Kendall Jackson also offers Camelot and Pepi with California Appellations, Sonoma County's La Crema Winery, Yangarra Park from Australia, Villa Arceno from Tuscany, Italy and South American wineries Calina, from Chile and Tapiz from Argentina.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream. Drinks non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Drinks' award-winning Cohete Rum Guarana from Panama, Swiss T and Rheingold Beer. Damiana, Old Whiskey River, Y Sake, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information, please visit our website at www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203) 762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Contact Information

  • Investor Relations Contacts:

    Fred Schulman
    General Counsel
    East Coast Venture Capital
    241 Fifth Avenue, Suite 302
    New York, NY 10016
    (212) 686-1515

    Stanley Altschuler
    Strategic Growth International
    150 East 52nd Street, 22nd Fl.
    New York, NY 10022
    (212) 838-1444
    Email Contact

    Public Relations Contact:

    J. Travis
    Vice President
    Rubenstein Public Relations
    1345 Avenue of the Americas
    30th Floor
    New York, NY 10105-0109
    (212) 843-8304
    Email Contact

    For More Information Contact:
    Charles Davidson
    Drinks Americas, Inc.
    (203) 762-7000
    Email Contact