SOURCE: Drive Marketing Concepts

August 06, 2008 10:19 ET

Drive Marketing Concepts Initiates Northeast Expansion Stage 1

BURLINGTON, MA--(Marketwire - August 6, 2008) - In response to market demands, Drive Marketing Concepts has expanded into Boston, MA. Drive Marketing Concepts, who, in 2007 established its dominance in the field of lead generation, eclipsed the $1.5 million mark in total lead sales in just its second year in business. After attracting the attention of field national consultants, DMC owner William E. Bishop called on Greg Hoffman to head up the New England expansion to continue its wave of success.

"The leads we've generated have guided our clients to total sales in excess of $10 million in 2007," says Bishop. "Expansion was inevitable. We simply had to evaluate where, and with whom." Those answers pointed in the directions of Boston and Greg Hoffman, and in just 7 weeks of business, Hoffman's crew has pointed his new clients in the direction of an unbelievable $250,000 in sales. Hoffman's office, located in the northwest suburb of Burlington, started with one client, and is already representing five more, including Sears, Owens-Corning, Certa-Pro, A & A Services, and Gutter Helmet.

"Our business is a funny thing," comments Hoffman. "It seems to be economy-proof. When the market is flying high, companies need something extra, almost a supplement, to stay ahead of the game. Yet, at times like these, they need good, quality leads simply to stay afloat, and they need to assure that those leads aren't sent to their competitors."

Drive Marketing Concepts' abilities in the market became so strong, that they began to exceed the needs of their own clients. In order continue growth, rather than abandon their existing accounts by working with their competitors, DMC became an outsourced sales force, generating an additional $500,000 in sales since February.

The Boston manager goes on to say, "It's really disheartening to watch the news these days and see all the stories about corporate downsizing and revenue losses, because that's not the world I live in. We couldn't grow fast enough in Hartford, and I've experienced the same in Boston. We just need to make sure we're growing with strong people who have great business ethics."

Hoffman anticipates at least two more market expansions before the end of 2008, and during that year, he projects lead sales of $5 million among the organization and a closing sales force generating and additional $6 million.

"Our product is not new and revolutionary, but our approach to it is. You can hire a lead generation crew or a sales force anywhere, but I believe the reason for our success is because our people understand they're a part of something big; something growing, and they bring that positive attitude everyday, which makes all the difference."

Contact Information

  • Contact:
    Mary Wise
    860-257 9800