SOURCE: CruiseCam International

January 23, 2008 09:53 ET

Driver's Alert Purchases Warrant to Acquire 10% Ownership of CruiseCam International Based on Increasing Demand for Product

BINGHAM FARMS, MI--(Marketwire - January 23, 2008) - CruiseCam International (PINKSHEETS: CCMJ), developer and marketer of a line of "in-car" camera mount and recording systems with a wide range of applications, announced today that Driver's Alert has purchased warrants to acquire 10 percent of CruiseCam International.

With this initial purchase of warrants, CruiseCam and Driver's Alert are excited to join forces to capture market share in the mobile video sector. Mobile video is one of the fastest growing sectors in today's market and demand is expected to rise dramatically over the next five years.

"I think it speaks volumes about our ability to produce an award-winning product that has definitely excited the mobile video enthusiast, when a company such as Driver's Alert decides to purchase a portion of our company," commented Scott Watkins CEO CruiseCam International. "We have demonstrated to Driver's Alert that we can produce a product that has immediate sales all over the world and complements their business as well," continued Watkins.

"We see the future for the products CruiseCam produces and we acknowledge the potential is enormous, based on the demand for such products and their hybrids," stated Paul Milazzo Vice-President of Driver's Alert. "We made this purchase after careful consideration based on the quality and demand for the CruiseCam products we are handling," concluded Milazzo.

About CruiseCam International

CruiseCam International (PINKSHEETS: CCMJ), through its two operating subsidiaries, develops and markets integrated "in-car" camera mount and recording systems for law enforcement, consumer, commercial and transportation applications, as well as for competition racing cars. The Company's patented technology and industry-first "Cruisecam" offering have been developed since 1999 and are distributed nationwide. For more information, visit: http://www.cruisecam.com/.

SAFE HARBOR: Statements in this press release other than statements of historical fact, including statements regarding the company's plans, beliefs and estimates as to projections are "forward-looking statements." Such statements are subject to certain risks and uncertainties, including factors listed from time to time in the company's SEC filings, and actual results could differ materially from expected results. These forward-looking statements represent the Company's judgment as of the date of this release. The Company does not undertake to update, revise or correct any forward-looking statements.

Contact Information

  • Contact:

    D.P. Martin & Associates
    Investor Relations for CruiseCam International
    Ph: 561-514-0194
    Email Contact