SOURCE: Data Robotics, Inc.

November 30, 2007 16:47 ET

Drobo Storage Robot Now Available Direct From Apple

Time Machine and Drobo Uniquely Poised to Help Mac Users Who Value Reliability, Expandability and Ease-of-Use

MOUNTAIN VIEW, CA--(Marketwire - November 30, 2007) - Data Robotics -- the maker of Drobo, the world's first storage robot -- announced today that the Drobo desktop storage array is now available at the online Apple Store.

Since its launch in June, Drobo has gained a loyal following of Mac customers and enthusiasts who have embraced it as the easiest-to-use, most expandable and safest multi-drive desktop storage array available. Creative professionals using Macs such as graphic designers, photographers and video editors, as well as educators and small business owners, use Drobo to store their most important data files.

"For artistic and design professionals who use storage arrays, Drobo is by far the best external storage device a Mac user could select," said Jillian Mansolf, SVP of Sales at Data Robotics. "Our availability in the online Apple Store makes it that much easier for Apple enthusiasts to purchase Drobo."

Drobo is also fully compatible with Time Machine in Mac OS® X Leopard from Apple®. Considered one of the most anticipated features of Leopard, Time Machine does automatic backups of a user's data and programs on the Mac. Time Machine requires an external storage device, such as Drobo, to store its archived data.

"If you value your data enough to use and appreciate Time Machine, you should be using the most reliable and expandable storage solution available. Drobo has won numerous awards and has been widely recognized as the best-of-class for storing personal and home office data," said Geoff Barrall, CEO and co-founder of Data Robotics.

Once the Mac is connected to Drobo, backups are transparent to users who have enabled Time Machine. Designed to automatically back up files, Time Machine keeps a continual chain of backups over time, allowing users to easily recover lost files, directories or entire drives. Whether a disk drive fails, or a file is accidentally erased, Time Machine ensures a copy of a user's data is always available when needed.

Time Machine requires a large, growing pool of storage to keep personal and work files safe -- a perfect complement to the expandable Drobo. To increase storage capacity in Drobo, simply add a drive or remove a drive and replace it with a larger one. No tools are required. Unlike other storage arrays, Drobo uses patent-pending technology that is designed for non-technical users who demand reliability and elegant simplicity without the hassles of RAID systems.

In addition, Drobo offers more protection than using an external USB or FireWire drive. According to research from Data Robotics, 62 percent of owners of USB or FireWire drives have lost data due to drive failure. Working together, Time Machine and Drobo are designed to protect any drive failure.

The 10.5.1 Leopard update is required to use Time Machine with Drobo. This update includes general operating system fixes that enhance the stability, compatibility and security of a Mac and will ensure a smooth user experience.

Drobo retails for $499 in the online Apple Store. For more information about Drobo please visit

About Data Robotics

Data Robotics -- the maker of Drobo, the world's first storage robot -- develops automated data storage products designed to ensure data is always protected and easy-to-manage. Drobo is infinitely expandable and provides RAID-like reliability. Unlike other storage arrays, however, Drobo uses patent-pending software that is designed for non-technical users who demand reliability without the hassle of RAID. Key features of Drobo include some of the most advanced automated features available -- including self-monitoring, self-healing and an easy-to-understand visual status and alert panel.

Mac OS X Leopard, Time Machine, and FireWire are trademarks of Apple Inc.; Drobo is a trademark of Data Robotics Inc.

Contact Information

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