SOURCE: Winning Brands Corporation

November 24, 2008 15:54 ET

Dry Cleaner Sales of Winning Brands' KIND™ Laundry Detergent for Households Begins

Wright/Cotty's Cleaners Introduces Winning Brands' KIND™ Line-Up as a Value Breakthrough for Laundromat Customers -- $0.25 per Load Is the Benchmark

BARRIE, ON--(Marketwire - November 24, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) ( reports that its new KIND™ Laundry Products line has been installed for retail sale at the facilities of Wright/Cotty's Cleaners as the first of dry cleaning establishments to offer the new domestic laundry products range to consumers directly for their household washables.

The fact that dry cleaners can offer KIND™ Laundry Products to their dry cleaning customers for use at home for household washables is a significant development for Winning Brands because of the fact that there are approximately 35,000 dry cleaners in North America that have been left out of the equation when consumers purchase their domestic laundry detergent in supermarkets. With the arrival of KIND™ Laundry Products to dry cleaners for their consumers, the professional garment cleaning industry has a chance to share in some of the nation's annual spending on domestic laundry detergent. The sale of conventional brands of laundry detergent by dry cleaners is not attractive to any party as those products are already widely available and provide no distinction to the dry cleaner as a retailer. However the sale by dry cleaners of a specially designed high quality product that professional garment cleaners can recommend is a different matter. KIND™ Laundry Products are manufactured by Winning Brands, the same company making news for its progress in Professional Wet Cleaning through its SMART™ Wet Cleaning Solutions. KIND™ is available to dry cleaners for their consumers regardless of the technical system the dry cleaner uses for professional garment care because KIND™ is designed for use by consumers at home for their household washables.

The added appeal for Wright/Cotty's is that their facilities include Laundromat services. Therefore, Wright/Cotty's customers can reduce their Laundromat cost per load for detergent from approximately $1 per use of vending machine single dose packaging to only $0.25 per load with KIND™ 3X Concentrate 1 L bottle.

Winning Brands National Sales Manager Patricia Diane Miles unveiled the first Wright/Cotty's facility in Ontario today with the Winning Brands' specially designed rolling display that has become a favourite amongst its retail partners, as shown in the attached picture. "It's terrific to see our merchandising package come together so nicely," says Miles. "The bottom line is that the customers arriving into the facility get the message fast that an ordinary national brand is available for $1 per load, or a new approach is available for $0.25 per load with a great cleaning result as well. As for Wright/Cotty's dry cleaning customers, it's interesting for them to be able to take home a domestic laundry detergent that their professional garment cleaners can recommend. The permanent smile on my face is because I have so much good news to share with people that I meet wherever I go!" Miles adds. The first U.S. dry cleaning facilities to offer KIND™ to consumers will be announced separately.

Winning Brands Corporation manufactures KIND™ Laundry Detergent, Fabric Softener and Laundry Stain Remover for consumer and commercial use as an eco-responsible and value alternative to ordinary brands. Large scale production takes place at the Grand Rapids, Michigan facility of Surefil, LLC to augment Winning Brands' Canadian production. . Winning Brands' full product range includes a variety of advanced cleaning solutions, such as its non-toxic SMART™ Wet Cleaning liquids (alternative to perchloroethylene used in dry cleaning), Winning Colours® Stain Remover and CLEAN1™ -- the first choice in outdoor cleaning, amongst others. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The initial focus is on cleaning products.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® and KIND™ are trademarks of Niagara Mist Marketing Ltd. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.

Contact Information

  • Information:

    Winning Brands Corporation
    11 Victoria Street, Suite 220A
    Barrie, Ontario, L4N 6T3
    Office Direct (705) 737-4062