SOURCE: Duane Reade

Duane Reade

April 21, 2010 13:11 ET

Duane Reade Gets Down to Earth With Launch of Organic, Gluten-Free and Eco-Friendly New Products

Dozens of New Products Highlighted in Second Edition of Duane Reader Magalogue

NEW YORK, NY--(Marketwire - April 21, 2010) -  New York's largest drugstore chain, Duane Reade, is again giving New Yorkers what they asked for by greatly expanding its green, organic and gluten-free offering. The expanded offering is yet another way that the Company is living up to its brand promise of making life easier for New Yorkers, this time by enabling New Yorkers to take small, easy steps to living greener, healthier and more environmentally conscious lives.

Right in time for Earth Day, the Company is launching dozens of new products in the household, grocery, and personal care categories, some of which will be launched under Duane Reade's two primary private brands, Apt. 5 (household goods) and DR Delish (grocery). Many of these new products are featured in the Company's second edition of The Duane Reader, the 20-page "magalogue" designed to provide New Yorkers with useful insights into the new offerings and showcase extraordinary values offered to members of the Duane Reade FlexRewards program.

"We are delighted to have developed eco-friendly and healthy offerings that we are confident will meet New Yorkers' increasing demand and interest in building 'green' lifestyles," said Joe Magnacca, Chief Merchandising Officer. "We believe that 'every little bit counts,' as we help New Yorkers make manageable changes to their everyday lives that, taken together, can have a meaningful impact."

The Company's eco-friendly household goods lineup includes:

  • Apt. 5 Goes Green 75 percent tree-less paper and facial tissue (made from sugar cane!)
  • Eco-Spiral Compact Fluorescent Light Bulbs (ENERGY STAR qualified and use 75 percent less energy than incandescent bulbs)
  • Apt. 5 Goes Green Stainless Steel water bottles (trendy and a cool find)
  • EcoStore laundry liquid and Method laundry detergent
  • Dapple Baby-Safe Toy & Surface cleaner

Duane Reade's healthy-option groceries include:

  • DR Delish Organic Salsa (hot, medium and mild in time for Cinco de Mayo)
  • HAPPYBABY Organic baby foods (greens puffs and oatmeal)
  • DR Delish gluten-free ginger snaps
  • DR Delish granola & nut urban trail mix
  • DR Delish organic lollipops (made with real organic fruit and with no preservatives)

In the personal care aisles, Duane Reade is launching:

  • Organyc feminine hygiene products (exclusive to Duane Reade)
  • DR Rich Skin Creme (natural aloe vera, vitamin E and cocoa butter)
  • EcoStore baby shampoo and baby moisturizer
  • Prevail glycerin soaps

In addition to the products listed above, Duane Reade will also begin selling a reusable, gender-neutral (and chic!) Urban Luggage tote bag for $0.99. 

About Duane Reade
Founded in 1960, Duane Reade is the largest drugstore chain in New York City. In keeping with the company's brand vision of New York Living Made Easy, Duane Reade provides New Yorkers with prescriptions, health products and services, beauty products and services, food and convenience items for daily life in the City... everything for "How I Feel," "How I Look," and "What I Need Now." Duane Reade operates 250+ stores throughout the metropolitan New York region and is part of the Walgreens family of companies.

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