SOURCE: Dussault Apparel, Inc.

Dussault Apparel, Inc.

November 04, 2009 16:00 ET

Dussault Apparel™ Expands Retail Distribution

Retailer LIDS to Carry Designer's Hats in More Than 140 Stores

VANCOUVER, BC--(Marketwire - November 4, 2009) - Dussault Apparel Inc. (OTCBB: DUSS) announced today that it has expanded its retail distribution throughout North America bringing its total presence into more than 200 retail outlets.

"Dussault Apparel's expanding retail footprint, coupled with the broad acceptance of our moderately priced Deuce by Dussault™ Collection by retailers, has given a real boost to the Company and is moving the brand from a regional label to a national brand," said Jason Dussault, CEO of Dussault Apparel, Inc. He continues, "I am also very excited to announce that through our relationship with Concept One, the Deuce Collection brand of headwear will be available at over 140 Lids™ stores across North America."

Lids is the primary retail brand of Hat World, Inc., a retail leader of officially licensed and branded athletic fashion headwear. It has purchased the entire Fall 2009 collection of Deuce by Dussault™ hats for distribution to select stores in November 2009, including its more than 50 Lids locations throughout Canada and™.

"We are excited to be working with a person as genuine and talented as Jason Dussault," said Charlie Brodt, Hat World, Inc. Vice President of Merchandise & Marketing. "Jason's creative headwear designs are a great combination of a high end product at an affordable price that will resonate well with Lids customers in Canada and the United States."

Concept One is the premier resource for licensed fashion, sports, and entertainment accessories. Its integrated portfolio contains an unprecedented offering -- creating the ultimate, go-to, resource for men's, women's and children's licensed accessory products.

Dussault Apparel, Inc. is a designer, manufacturer, wholesaler and retailer of high-end quality apparel, its product line includes custom designed hoodies, jewelry, t-shirts, hats and leather goods. Dussault Apparel, Inc. trades on the Nasdaq OTC: BB as DUSS.

Hat World, Inc. was founded in 1995 and is comprised of more than 850 mall-based, airport, street level and factory outlet stores nationwide, and in Canada and Puerto Rico, operating primarily under the LIDS retail brand. The Indianapolis-based company is recognized as a specialty retail leader of officially licensed and branded athletic fashion headwear. Hat World also operates smaller retail brands HAT WORLD, HAT SHACK, LIDS LOCKER ROOM and HEAD QUARTERS. Stores offer a vast assortment of officially-licensed and branded professional and college sports teams, as well as other specialty fashion categories all in the latest styles and colors. The majority of stores also offer custom embroidery capability, and others carry licensed apparel. The company serves the core sports fan and fashion-conscious, trend-savvy mid-teen to mid-20s customer. Hat World also sells products and promotes its stores through the Internet site™. In addition, licensed LIDS stores operate from premier street locations and kiosks within major department stores in Hong Kong and China. Hat World also owns Impact Sports Inc. out of Madison, Wisconsin, and Great Plains Sports of St. Paul, Minnesota. Both companies are team uniform, apparel and equipment dealers, custom screen printers and embroidery operators. Hat World is a subsidiary of Genesco Inc.

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, moving the brand from a regional label to a national brand, and the distribution, availability and sales of the Deuce Collection brand of headwear in stores across North America.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, Dussault's ability to design and manufacture its products, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-K, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

Contact Information

  • Media Contact:
    Tina Baird
    VP Communications
    Dussault Apparel Inc.
    Canada: 604-628-4946
    USA: 310-424-5244