SOURCE: Dussault Apparel, Inc.

Dussault Apparel, Inc.

Dussault Apparel, Inc.

January 11, 2010 09:00 ET

Dussault Apparel and Paperny Films Announce Commencement of Production for TV Series Featuring Dussault Apparel

VANCOUVER, BC--(Marketwire - January 11, 2010) - Dussault Apparel, Inc. (OTCBB: DUSS) and Paperny Films are pleased to announce that production for the TV series tentatively titled "DUSSAULT INC." will begin in January 2010. Commissioned by Rogers Media Television, this fast-paced, documentary-style series follows Vancouver-based entrepreneur Jason Dussault as he balances the glamour and grit of international fashion design with the trials and triumphs of raising a family with his partner, actress, model and business owner Mashiah Vaughn.

The thirteen episode order will begin shooting in January and production will extend through the Spring of 2010. Episodes are expected to begin airing in the Fall of 2010 The series is being shot in HD and is executive produced by Paperny Films' David Paperny and Cal Shumiatcher.

"We knew Jason, his family and Dussault Apparel would make great television," says David Paperny, President, Paperny Films. "The feedback on the pilot has been enthusiastic and we look forward to producing a great series."

"Doing the pilot with Paperny Films was an incredible experience," says Jason Dussault, President and Founder, Dussault Apparel. "I really like the fresh and personal angles they are bringing to this show. My family, my staff and I are all excited about doing this series with them."

Dussault Apparel, Inc. is a designer, manufacturer, wholesaler and retailer of high-end quality apparel, its expanding product line includes custom designed hoodies, jeans, jewelry, t-shirts, hats and leather goods. Dussault Apparel, Inc. trades on the Nasdaq OTC: BB as DUSS. (

Paperny Films Inc. -- run by partners David Paperny, Audrey Mehler, and Cal Shumiatcher -- is an independent, Vancouver-based production company that has garnered worldwide acclaim for its provocative, innovative, and entertaining television programming. From groundbreaking documentaries to reality television series to lifestyle programming, Paperny Films excels in capturing the essence of human stories. (

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, such forward-looking statements include, among other things, the airing of the reality television show "Dussault Inc." referred to on the date indicated or any other date.

Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, Dussault's ability to design and manufacture its products, the ability of the products to gain market acceptance, and the difficulties faced by an early stage retail fashion company in the competitive retail fashion industry. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's recent current reports on Form 8-K, our annual report on Form 10-KSB, our quarterly reports on Form 10-QSB, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.

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