SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

August 26, 2010 20:17 ET

Dynamite Digital Video for PR: Webisodes, B-Roll, IMTs and SMTs -- GM Reveals What's Working in the YouTube Era

Bulldog Reporter's PR University Presents a 90 Minute, Best-Practices Webinar for PR Professionals September 2, 2010

OAKLAND, CA--(Marketwire - August 26, 2010) -  PR pros looking to integrate web video with traditional PR tools to build brand, maximize coverage and generate buzz in the YouTube era should attend: "Dynamite Digital Video for PR: Webisodes, B-Roll, IMTs and SMTs -- GM Reveals What's Working in the YouTube Era."

In just 90 information-packed minutes, General Motors' social media manager and director of broadcast communications have agreed to reveal their best practices -- and show PR pros exactly how to successfully integrate Web video with traditional tools to build brand, maximize coverage, generate buzz and drive greater ROI for their video assets and programs. Joined by digital video guru and provider Doug Simon, GM's digital video strategists will give PR pros all they need to create dynamite online video that reaches millions -- via mainstream media and social media alike. Together, our panelists will share new Web video trends, hard-won best practices, secrets of compelling digital video content, technology requirements, cost-saving production tips and the latest distribution techniques. Not only will PR pros learn how to easily create Web-ready video, webisodes, B-Roll, IMTs and SMTs, but they also learn what the media is looking for in terms of production values, visual hooks and subject matter in the video they prefer to run -- and how best to get that content to them. Finally, they will also leave with new ways to measure their video's value whether online... or on air.

This exclusive PR University best practices webinar takes place on Thursday, September 2, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT).


  • Mike Meyerand Director of Broadcast Communications, General Motors
  • Joe LaMuraglia Social Media Manager, General Motors
  • Douglass Simon, President & CEO, D.S. Simon Productions Inc. 

Here's what PR pros will take away from this event:

  • New Opportunities: Why PR pros should not go one more day without becoming an expert in creating and distributing Web video
  • YouTube Update: Latest developments in viral video creation and distribution -- what works, who's watching on YouTube compared to other online services and more
  • Convincing Data: How to sell Web video to skeptical management and clients
  • Getting Started: A step-by-step guide designed to help PR pros create and distribute Web video for your client, company or brand
  • Secrets of Killer Content: Tips for telling an effective story using Web video
  • Common Web Video Snafus: Common mistakes PR teams make when launching Web video and how to avoid each
  • The talent and technology you must have on hand to ensure success -- a checklist of off the-shelf hardware and software necessary to launch their streaming video efforts
  • Production Tips: Technical guidelines and specs -- plus how to make sure their campaigns use the most popular formats and delivery methods
  • How to go viral using social media: Steps to help them post on YouTube and other emerging CGM sites
  • The truth about VNRs and SMTs -- plus first steps for creating quality webisodes, plug and-play Internet ready B-roll and Internet Media Tours (IMTs)
  • Other distribution techniques to maximize their video's reach -- how to use RSS, SEO, syndication and other tools to get their video to the widest audience
  • Cost-cutting tips for incorporating streaming video on a shoe-string
  • How to integrate Web video into traditional programs and across other social media channels -- including social networks like Facebook
  • How to update online newsrooms to include Web video
  • Best Practices and Case Studies: Examples PR pros can take to their execs to show how Web video can help build brand and the bottom line -- plus real-life techniques and secrets of successful viral video campaigns
  • Measurement and Metrics: How to track and measure the value of their Web video program and prove it to management

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University audio conference costs just $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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