SOURCE: Element 21 Golf Company

November 16, 2006 16:27 ET

E21 Golf Company Hires Industry Veteran, Michael McDevitt V.P. Sales North America

TORONTO -- (MARKET WIRE) -- November 16, 2006 -- Element 21 Golf Company ("E21") (OTCBB: EGLF) (FRANKFURT: BJQ) announced today that it has hired Michael McDevitt at its new Vice President of Sales - North America.

This is the first strategic hire by newly appointed E21 Chief Operating Officer, Bill Dey, as he begins to make his mark building a high performance sales team to develop North American golf retail channels. Michael previously worked under Bill Dey at Tommy Armour, where he was a key contributor to the successful resurgence of the Tommy Armour and Ram Golf brands within the golf industry. Under Bill Dey's leadership, Tommy Armour increased sales from $400k to $48 million in a period of 32 months.

COO Bill Dey, who was previously Executive Vice President and General Manager, notes, "Michael has over 18 years of sales, marketing, operations and customer service experience in the golf industry. He was a top performer for us, consistently exceeding sales objectives and achieving double and triple digit growth. Over the years, he has developed an outstanding network of industry contacts, delivering over $9 million in golf equipment sales last year. He is a great choice for E21 to quickly build our retail channels, now that the Company has entered the commercialization stage for our products. I'm truly excited to bring him on board."

Michael will be responsible for sales in the USA and Canada. In addition, he will be developing a sales force to introduce Element 21 products to golf specialty retailers and green grass pro shops nationwide.

About Element 21 Golf Company:

E21 holds the exclusive right to manufacture golf products using proprietary E21 Scandium Metal Alloys. Through a sophisticated multi-technology production path, E21 manufactures shafts, drivers, and other clubs with marked improvements in distance, accuracy and feel over competing products. In recent months a number of high profile golf professionals have switched to or began testing E21's Eagle One shafts. E21 Scandium products are 55% lighter and offers 25% strength to weight advantage over Titanium alloys, the current standard in the golf equipment industry. The advanced dynamics of E21 Alloys and the material economics offer a performance-enhanced alternative to manufacturing driver clubs with Titanium, the largest segment of the annual $5.5 billion U.S. golf equipment marketplace.

E21 recently announced its "Golf Shot Around the World Mission" in celebration of the 35th anniversary of Alan B. Shepard Jr.'s historic Apollo 14 Mission. Just about every single record for distance in the golf industry will be shattered this fall when an astronaut will hit a golf ball into orbit around the earth -- using an E21 golf club. It is only natural that this event takes place on the International Space Station, considering that E21 Alloys are also used on the Space Station in high strength, fatigue resistant applications.

E21 Golf -- The Evolution Is Inevitable!

Forward-Looking Statements

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting E21 and its business. A number of these risks and uncertainties are described in E21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. E21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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