Electronic Arts

Electronic Arts

December 02, 2009 05:00 ET

EA Announces FLIPS on the Nintendo DS

Ruth Langsford launches a new way for kids to have fun with books

LONDON, UNITED KINGDOM--(Marketwire - Dec. 2, 2009) -

Editors Note: A photo and video are included with this press release.

This Morning presenter, Ruth Langsford helped to celebrate the upcoming launch of FLIPS from EA, an innovative new book range created for the Nintendo DS™, by reading 'The Far Away Tree' by Enid Blyton to a select group of children at the EA Play Xmas Showcase. The children were all given their own Nintendo DS and copy of FLIPS so that they could read along with Ruth and enjoy a whole new way to read.

Ruth commented, "I think FLIPS is a fantastic idea, it is often hard to get children to read, especially boys, and these are brilliant because they are really interactive and easy to carry around. There is something there to capture the imagination of children of all ages which is great."

FLIPS has been designed to give children of all ages a fun new way to read their favorite books. EA has worked with some of the UK's leading publishers of children's books and magazines, including Egmont and Penguin Publishing, to bring titles from critically acclaimed authors such as Cathy Cassidy, Eoin Colfer, Enid Blyton, and the various writers from the popular boys series, 'Too Ghoul for School' to the DS.

FLIPS uses the DS touch screen and stylus to enable children to read and interact by combining the world of storytelling with quizzes and references to characters, encouraging greater concentration and incentive to finish every chapter. Within the books, links to information on characters, locations, and more appear to give the reader a unique way of interacting with the story and enhancing their experience.

FLIPS is available on 4th December on Nintendo DS rrp £24.99, preorder at www.amazon.co.uk

Visit www.flipsbooks.co.uk for more information

To view the accompanying photo, please visit the following link: http://www.marketwire.com/library/20091201-LANGSFORD800.jpg

To view the accompanying video, please visit the following link: http://www.youtube.com/watch?v=pkeIjWU0MJg

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