Electrolux Home Care Products Canada Inc.

Electrolux Home Care Products Canada Inc.

January 21, 2008 12:00 ET

ELECTROLUX GETS SMART ABOUT IAQ

Frigidaire Central Air Filtration System with HEPA technology provides unparalleled protection from indoor air pollution and a “low IAQ”

Attention: Environment Editor, Home/Garden Editor, Health/Medical Editor, Lifestyle Editor TORONTO, ONTARIO, NEWS RELEASE--(Marketwire - Jan. 21, 2008) - Electrolux Home Care Products is introducing the latest innovation in indoor air quality (IAQ) with its new Frigidaire Central Air Filtration Systems. The new line of furnace bypass appliances are equipped with HEPA filter technology to virtually eliminate dangerous airborne particles, chemicals, and biological contaminants in the home, creating a safer and healthier indoor environment.

"Indoor air can be six to 10 times more polluted than outdoor air in some cities, and this can lead to a number of health problems, according to Health Canada," said Andres Lelarge, Electrolux Home Care Products Canada. "Our new Frigidaire Central Air Filtration Systems utilize cutting-edge HEPA filters to virtually eliminate harmful IAQ pollutants."

Frigidaire Central Air Filtration Systems are equipped with a patented Perfect Seal technology, which meets and exceeds international HEPA standards, making air 99.97 per cent free of particulates 0.3 microns in size or larger (a micron is 300 times smaller than the thickness of a single human hair).

The systems use a three-stage filtration process that includes a pre-filter to capture large particulates, the HEPA filter to capture biological materials such as bacteria, viruses, mold spores and fungi, and an inner carbon filter to capture volatile organic compounds - VOCs - which include chemicals from household materials, cleaners, fumes, etc. Central Air Filtration Systems are installed into existing air ducts, taking a portion of air from the cold air return, cleaning through the filter system, and putting it back in the cold air return.

"Common IAQ pollutants can be caused by dust, inadequate ventilation, chemicals, and high humidity levels that lead to mould or bacteria growth," said Lelarge. "Children are particularly vulnerable to indoor air pollution, and symptoms can range from headaches and shortness of breath to serious allergies and asthma."

Electrolux Home Care Products recently launched www.myIAQ.ca to educate consumers about the benefits of improving the quality of the air in their homes. The site includes a three-minute "IAQ test" and provides tips and ideas to improve indoor air quality.

"A basic level of knowledge about indoor air pollutants can reduce a family's chances of developing symptoms that come with a low IAQ," said Lelarge. "MyIAQ.ca is designed to educate Canadians about how small changes can contribute to a healthier home."

About the Electrolux Group
The Electrolux Group is the world's largest producer of appliances for kitchen, cleaning and outdoor use combined, with products such as refrigerators, washing machines, ranges/ovens, vacuum cleaners, chain saws, lawn mowers and garden tractors. In 2003, Group sales were about $17 billion and the Group had 77,000 employees. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use. Headquartered in Stockholm, Sweden, The Electrolux Group includes famous appliance brands such as AEG, Electrolux, Frigidaire, Eureka and Husqvarna.

About Electrolux in North America
15,000 employees in the U.S., Canada and Mexico, and sales of about $6 billion representing about 40 percent of global Electrolux Group revenues.

About Electrolux Home Care Products North America
Electrolux Home Care Products North America, formerly The Eureka Company, is headquartered in Bloomington, Ill. The company produces and markets leading floor care brands including Eureka, Electrolux, Frigidaire and Sanitaire. Beam Industries, maker of central vacuums, is a division of Electrolux Home Care Products North America.

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