EPIX Introduces First Interactive Social Viewing Experience of Feature-Length Films Through Partnership With ClipSync
Private Screening Room Enables EPIX Subscribers to Watch Their Favorite Films While Interacting With Their Friends in Real Time
| Source: EPIX
NEW YORK, NY and SAN FRANCISCO, CA--(Marketwire - December 1, 2009) - EPIX, the next
generation premium entertainment service from Viacom, Paramount Pictures,
Lionsgate and MGM, has launched the first true Social TV platform that
makes TV viewing highly interactive at its website www.EpixHD.com. EPIX
developed the platform in partnership with ClipSync, using their technology
to deliver the first social viewing experience of feature-length films to
its subscribers. EPIX's use of ClipSync's Social TV platform delivers
interactive features to create a new movie viewing experience in a more
engaged, shared and fun environment.
Among the online features for EpixHD.com viewers is the ability to watch
films while chatting with others and engaging with the movies. In the
coming months, EpixHD.com viewers will also be able to launch live movie
groups and participate in special events with the films, which may feature
online interaction with the stars of the films.
ClipSync's Social TV technology offers consumers true social interaction
centering upon engagement at the exact time users are watching video
content. Unlike traditional means of posting comments or engaging with
other users after viewing takes place, all interaction at EpixHD.com occurs
at the exact time the video content is being consumed.
"ClipSync is bridging the gap between TV viewing and the way people
socialize," said Itzik Cohen, CEO, ClipSync. "In an era of immense online
socializing and connecting with others, we're seamlessly fusing movie
viewing with the viewers' online social interactions. EPIX is breaking new
ground by being the first to engage the feature-length film viewing
audience online in a dynamic and truly social manner."
EPIX viewers can look forward to ongoing new and exclusive opportunities
over the next few months including the ability to utilize ClipSync's
interactive Social TV technology to view live events and concerts,
director's cuts, deleted scenes, special screenings, interviews with stars
and filmmakers, as well as movie premieres.
"EPIX was created to engage and entertain consumers as no service has done
before, and through ClipSync's technologies, we're moving one step closer
to realizing this entertainment revolution," said Emil Rensing, chief
digital officer, EPIX. "The platform we have created with ClipSync helps us
empower viewers with greater participation in the overall entertainment
experience. It enhances programming by making it interactive and more
socially engaging by allowing our viewers to create, share, comment and
react to content while they are simultaneously watching the video. This
partnership is a key part of EPIX's plan to embrace and lead the digital
generation in an new era of media consumption."
In partnership with Adobe and Akamai, ClipSync's implementation by EPIX
marks one of the first major production deployments of Flash Media Server
3.5's dynamic streaming capabilities through the Akamai EdgePlatform.
ABOUT EPIX
EPIX, a joint venture between Viacom Inc. (NYSE : VIA ) (NYSE : VIA.B ), its
Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and
Lionsgate (NYSE : LGF ), is a next-generation multiplatform premium
entertainment channel, video-on-demand and online service launched on
October 30, 2009. EPIX is currently distributed by Verizon FiOS on Channel
395 in SD and Channel 895 in HD and will be distributed by other partners.
With access to more than 15,000 motion pictures spanning the vast libraries
of the partner studios, EPIX will deliver films from Paramount, Paramount
Vantage, MTV Films and Nickelodeon Movies released theatrically on or after
January 1, 2008 and MGM, United Artists and Lionsgate titles released
theatrically on or after January 1, 2009, which will be available
exclusively to its subscribers. In addition, it will carry up to 22
Roadside Attractions films slated for theatrical release in 2009, 2010 and
2011 and up to 20 of Samuel Goldwyn's films slated for theatrical release
in 2010 and 2011.
Providing a powerful entertainment experience with more feature films on
demand and online and more HD movies than any other service, EPIX will air
new Hollywood titles plus classic feature films, original series, and music
and comedy specials. It is the only premium service providing its entire
monthly line-up on video-on-demand, online and on the linear channel.
Further, EPIX has made the commitment to deliver the industry's most
expansive online collection of movies, making more than 3,000 titles
available online to subscribers via its enhanced service EPIX Megaplex.
The joint venture controls all rights to EPIX's programming and Viacom
provides operational support, including marketing and affiliate services
through its MTV Networks division.
Follow the EPIX twitter feed at http://www.twitter.com/EpixHD.
ABOUT CLIPSYNC
ClipSync is leading the re-emergence of TV as a social and shared activity,
making TV and video viewing more fun. ClipSync delivers the first true
Social TV platform that makes TV viewing highly interactive, whether
watching alone or with others. Through ClipSync's white-labeled, Social TV
platform, media companies can drive viewership with integrated social media
tools, and offer interactive, creative ad formats customized to best suit
their content. ClipSync's solution is unique in that the level of
engagement and interactivity is all delivered within a single screen
experience on the PC, and takes place while media content is displayed,
making it the only truly Social TV solution on the market today. ClipSync
was founded in 2007 and is based in San Francisco, CA.