SOURCE: Expo

EXPO, product reviews, social media, consumer advice

August 19, 2010 08:45 ET

EXPO and Liveclicker Announce Video Distribution Partnership

drugstore.com First Retailer to Benefit, Licensing 1,000s of EXPO's Videos Though the Liveclicker Video Exchange Network

NEW YORK, NY--(Marketwire - August 19, 2010) -  EXPO (www.expotv.com), the first video community created for consumers to share their unbiased opinions about the products they buy, and Liveclicker (www.liveclicker.com), the early technology leader in the rapidly evolving video commerce segment, have partnered to give Liveclicker's clients access to over 300,000 EXPO consumer review videos. The program enables online retailers to launch or expand video commerce initiatives securely and immediately using the Liveclicker Video Exchange. drugstore.com, Inc., one of the 50 largest online retailers and a leader in the health and beauty categories, is the first ecommerce company to launch the service for customers adding to video libraries on both its drugstore.com and Beauty.com web stores and featuring video reviews on select product pages. 

"drugstore.com has long been at the forefront of providing shoppers with information they need to make better buying decisions and is now taking customer reviews to the next level with video reviews," said Alison Jeske, Sr. Director of Marketing Services, drugstore.com. "Watching and listening to people who've actually purchased and used a product engages customers and helps them decide if it's the right product for them or for their family." 

"EXPO is committed to ensuring that our influential consumer videos are available where shoppers need us most -- right at the point of buying," said Bill Hildebolt, President of EXPO. "The integration with Liveclicker expands our distribution network to include some of the nation's largest retailers." EXPO videos are currently available at expotv.com, on manufacturer websites, social media outlets and shopping engines such as shopping.com, among other places. 

"The partnership between EXPO and Liveclicker is an important milestone in the evolution of the nascent video commerce industry," said Xavier Casanova, Liveclicker's CEO and co-founder. "Adding 300,000 authentic consumer video reviews to our industry-exclusive Video Exchange Network helps Liveclicker offer safe, relevant commerce content to our retail clients at scale. Online retailers using the Video Exchange can instantly add hundreds of relevant, authentic product review videos to their libraries using nothing more than a mouse click."

About Liveclicker
Liveclicker is a technology startup focused on enabling advanced video commerce applications. In partnership with leading platform providers and e-commerce sites, Liveclicker is building a comprehensive solution for enabling, managing and profiting from video commerce across marketing channels. For more information, please visit www.liveclicker.com.

About EXPO
EXPO is the first video-based community specifically created for consumers to share their unbiased opinions about the products they buy. This fast-growing community has created the world's largest catalog of consumer insights with over 300,000 video product reviews covering everything from shampoo to cell phones to hybrid cars. EXPO provides marketers with a platform to safely navigate the new world of social media by engaging with consumers in an authentic conversation. EXPO's videos have been viewed over 30 million times and are available at www.expotv.com, retail websites, YouTube, Facebook, manufacturer sites and other consumer research destinations.

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    Jessica Thorpe
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