SOURCE: My Beautiful T-Shirt

My Beautiful T-Shirt

April 30, 2010 10:00 ET

EXTRAORDINARY DESIGNS -- Designer Alessia Cavallaro Creates 'Dream-a-Porter' With My Beautiful T-Shirt

LOS ANGELES and MILAN, ITALY--(Marketwire - April 30, 2010) -  For Italian fashion designer Alessia Cavallaro, an enduring eye for beauty, a practical sense of authenticity and impeccable taste have always set her designs a notch above and beyond the rack. With a seriously smart line of brilliantly innovative yet down-to-earth cotton tops, My Beautiful T-Shirt (www.mybeautifultshirt.com) -- one part tee, one part evening wear, all parts spectacular -- has established Cavallaro as a designer for the 21st century in one fabulous fell swoop.

Where color, comfort, luxury and wearability intersect, My Beautiful T-Shirt possesses such a unique look and feel (vibrant colors, tailored cut, severe v-neck) that it emerges as a whole new breed of fashion: dream-à-porter -- a wearable dream.

What makes My Beautiful T-Shirt so supremely special (besides being 100% Italian made and having been fashioned from the finest quality cotton jersey) are these two astounding features: one, the shirts are crafted with a patented mechanism to add detachable maribou trims made of ostrich from South Africa and rooster and turkey from Italy (all birds are raised in captivity for alimentary use); and secondly, the durable, practical T-shirt effortlessly transforms into elegant evening attire -- in a snap! Or rather, a few snaps, that is.

Boasting four, gifted, glorious and groovy looks, the removable feathers so renovate the faculties of the functional tee that once reapplied, the difference is almost miraculous. At long last, a glorious ambition of the extraordinary Alessia Cavallaro is realized -- function and fashion fuse in an idyllic marriage of two extremes, merged by necessity, imagination and desire!

Creating something altogether beautiful and new. My Beautiful T-Shirt. Alessia Cavallaro. Extraordinary designs!

For more information or to interview Alessia Cavallaro, please contact Eileen Koch @ Eileen Koch & Company INC., 310.441.1000 or email Eileen @ Eileen@eileenkoch.com. Please visit www.eileenkoch.com.

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