Eagle River Mining Corp.

January 11, 2005 16:17 ET

Eagle River Mining Corp.: Advertising Contract with Zhujiang Beer Group; $810,000 Agreement Calls for Pillar Subway Advertising for Major Brand


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: EAGLE RIVER MINING CORP.

OTC Bulletin Board SYMBOL: ERVR

JANUARY 11, 2005 - 16:17 ET

Eagle River Mining Corp.: Advertising Contract with
Zhujiang Beer Group; $810,000 Agreement Calls for
Pillar Subway Advertising for Major Brand

IRVINE, CALIFORNIA--(CCNMatthews - Jan. 11, 2005) - Eagle River Mining
Corp., (OTCBB:ERVR) is pleased to announce that the Company's Guangzhou
MTR (Subway) Pillar Advertising Project has received a 1 year
advertising contract from Zhujiang Beer Group Company of Guangzhou,
China. This 1 year contract awarded to the Company's Subway project is
for approximately US$810,000 (6,720,000 Chinese RMB) or $67,500 monthly.
Zhujiang Beer Group is a major alcoholic brand in China and a market
leader in its native Southern China. Eagle River has been awarded our
first contract by them and will place their advertising campaign in one
of our busiest locations. This advertising contract sold for a premium
over our regular posted rate of US$36,000/month (300,000 Chinese RMB).

As previously announced on December 28, 2004, the Company's other
property is the Guangzhou New Baiyun Airport Scrolling Advertising
Project; 100 large size (1.5 metres x 5 metres) scrolling 3 poster signs
located in the passenger terminal of one of the newest and busiest
airports in China. The Company expects to start the project in early
2005; posted advertising rates will be approximately US$12,000 per sign
per month. For more information on the Guangzhou New Baiyun Airport,
please visit the following web site:
www.newsgd.com/specials/airportguide.

Additionally, to better reflect the Company's core Media and Advertising
focus, Management anticipates a name and symbol change in the near
future.

About Eagle River Mining Corp.

Eagle River Mining Corp., headquartered in Irvine, CA is a Media
ownership firm that has focused its core business in Greater China. The
Company owns and operates specialty media assets throughout Southern
China that include physical advertising space and the advertising
contracts with National and Multi-National corporations. Eagle River has
developed this business through the acquisition of contracts from
Chuangrun Advertising of Guangzhou and Hong Kong. Eagle River has
focused its ownership and business strategy on Location, Exclusivity and
Uniqueness. Currently, the Company conducts business at the Guangzhou
Baiyun International Airport and the Guangzhou MTR-(Subway). The Company
is currently publicly traded on the OTCBB under the symbol "ERVR".

About Guangzhou Zhujiang Beer Group Company
(www.clii.com.cn/clii-en/qy68/06zhp)

Guangzhou Zhujiang Beer Group Company is a large stated-owned enterprise
mainly dealing in beer manufacturing with a variety of beer related
business including industry, trade, research and tertiary occupation.
The company takes its origin in Zhujiang Brewery which was established
in 1985 by introducing completely the advanced technology and equipment
from such countries as Belgium, France and Germany. It has set up 5
Pan-Area breweries in North China, Central China, East China and South
China by controlling stock, participating stock or merger, and another 5
subsidiary bottling plants in Guangdong Province by adopting the
production pattern of "Centralized Brewing and Scattered Bottling". Now,
Zhujiang Beer Group Company has grown into such a scale of capacity of
500,000 tons of beer annual. It has preliminarily formed the scale
economy, earned the scale effect, and the market structure of "North in
Qingdao and South in Zhujiang".

Forward Looking Statements:

Any forward-looking statement in this press release is made pursuant to
the "safe harbor" provisions of the Private Securities Litigation Reform
Act of 1995. Forward-looking statements involve risks and uncertainties
including, but not limited to, economic and political factors,
technological developments, regulatory matters and increased
competition. The Company disclaims any obligation to update any such
factors or to publicly announce results of any revisions to the
forward-looking statements contained herein to reflect future events or
developments.

ON BEHALF OF THE BOARD OF DIRECTORS

Ernest Cheung, Director

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