June 22, 2010 09:00 ET

Early Customers Love NetBase -- Responses to Limited Release Show Speed, Ease of Use and Actionable Insight Are Key Factors

Company Announces at ARF Conference: 30 Day Trial Offer for 100 Qualified Market Researchers

MOUNTAIN VIEW, CA--(Marketwire - June 22, 2010) -  NetBase, the Insight Discovery company, today announced that early adopter market researchers of the Limited Release of ConsumerBase love using the tool. Fortune 500 companies including, five of the top 10 CPG companies as well as market research firms have been using NetBase's social media understanding capabilities to inform research strategies and discover new consumer insights from the social media universe.

Market researchers using ConsumerBase Limited Release have seen a drastic reduction in research time. Within seconds, NetBase extracts actual consumer preferences from terabytes of public data including millions of social media postings to surface insights about brands and answer "why" questions. It can read 50,000 sentences a minute and analyze 12 months' worth of data on demand. The end results are high impact reports that present qualitative data in a quantitative format.

"NetBase has enabled our market researchers to conduct qualitative market research and report the findings in a quantitative format with a high level of precision and accuracy," said Glenn Kessler, President and CEO, HCD Research, a marketing and communications research company. "We are able to gain a true understanding of how consumers feel about the brands that we study -- quickly and easily and from the feedback, the team is very impressed with the tool."

HCD Research recently used ConsumerBase to develop a case study about a birth control product titled "Exploring the Social Aspects of Marketing Research Methods as We Move Toward the Attention Age" that was presented at a PBIRG (Pharmaceutical Business Intelligence Research Organization) conference.

Using ConsumerBase, HCD Research was able to generate instant insights for the case study, including:

  • Core emotions people communicate when talking about the brand
  • Reasons why people "hate" and "love" the brand
  • Reasons why people switch to/from the brand
  • What prompts people to talk about the brand
  • How consumers feel about advertising creative in commercials

NetBase also announced today at the ARF (Advertising Research Foundation) Audience Measurement Conference in New York City, that 100 market researchers who qualify [1] will be granted 30-day access to ConsumerBase Limited Release at no cost. Market research professionals can apply here:

[1] A qualified applicant will be a bona fide market researcher in an existing market research business as reasonably determined by NetBase in its sole discretion. 

For more information please visit:

NetBase's Blog
NetBase on Twitter
NetBase on Facebook
View NetBase interview with Robert Scoble

About NetBase

NetBase provides insight discovery tools that are changing the way people search. Its next-generation semantic technology reads sentences to surface insights from billions of sources in public and private online information. Patent-pending lenses provide context for search results and intelligently guide users to answers. NetBase solutions are assisting market researchers at Fortune 1,000 companies with netnography and social media understanding and enabling science, technology and medical (STM) publishers to enrich their documents for researchers. Five of the top ten consumer packaged goods companies, including Coca-Cola, and two of the top three STM publishers, including Reed Elsevier, are using NetBase to find answers faster. Based in the heart of Silicon Valley, NetBase is a privately held company. For more information, visit:

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