March 16, 2010 06:00 ET

Earth Hour Unplugged-Chantal Kreviazuk, Jarvis Church & Justin Nozuka to Perform at WWF's Earth Hour Celebration

Presented by OLG and sponsored by Citytv and City of Toronto, Canadian artists will perform at free Earth Hour event on Saturday, March 27 in Toronto

TORONTO, ONTARIO--(Marketwire - March 16, 2010) - On March 27, Canadian music artists will join the global Earth Hour movement to express their hope for action on climate change at the free Earth Hour celebration, Earth Hour Unplugged -presented by Ontario Lottery and Gaming Corporation (OLG), at Yonge-Dundas Square in Toronto. Internationally renowned singer-songwriter Chantal Kreviazuk, R&B artist Jarvis Church, and singer/songwriter Justin Nozuka will perform on stage.

"We only have one planet and I want my children to enjoy all the beauty and nature this world has to offer," says Kreviazuk. "My wish for the Earth is for every person to take positive action for the planet in their everyday life and make the environment healthier for our children and their children."

In addition to the concert, there will be games, street performers, and other entertainment. Members of the public will also be asked to write down their wish for the Earth to be hung on Earth Hour Wishing Trees around the square. Starting at 5:30 p.m., people can drop in and create a wish for the Earth, or bring one from home. The Wishing Trees will symbolize Canadians' desire and commitment for action on climate change.

Earth Hour is a global WWF initiative. Individuals, businesses, governments and communities are invited to turn off their lights for one hour on Saturday, March 27 at 8:30 p.m. local time to show their support for action on climate change. Earth Hour 2010 has already exceeded the country total from 2009 with 105 countries signed up. In Canada, more than 200 cities are confirmed.

"The huge success of Earth hour shows that Canadians are ready to take action on climate change," says Gerald Butts, President and CEO, WWF-Canada. "Last year, more than 10 million Canadians participated in Earth Hour and this year we hope even more people turn off their lights, and more importantly, use that hour to think about how they can make every hour Earth Hour."

Earth Hour Unplugged Schedule – presented by OLG, and sponsored by Citytv and City of Toronto

Date:   Saturday, March 27, 2010,
Time:   5:30 – 9:30 p.m.
Location:   Yonge -Dundas Square, Toronto, ON
Time Line:   5:30 p.m.: Street performers and Earth Hour wish collection begins
    7:00 p.m. and beyond:
    Official welcome and open remarks from Gerald Butts and Toronto Mayor David Miller
    Justin Nozuka performs
    Jarvis Church performs
    8:10 p.m.: Earth Hour countdown ceremony begins
    8:30 p.m.: Earth Hour starts/ Chantal Kreviazuk performs
    9:30 p.m.: Earth Hour concludes

About the Event
Earth Hour Unplugged is presented by OLG and generously sponsored by Citytv, and City of Toronto. The event brings together thousands of Canadians with one goal in mind: to make every hour Earth Hour. WWF-Canada is taking every step to ensure the event is as environmentally responsible as possible, including:

  • powered by green electricity provided by Bullfrog Power
  • all of the lights used will be energy efficient LEDs
  • the Wishing Trees come from a local tree farm – some will even be reused from film and movie sets
  • the wishes will be printed on Forest Stewardship Council certified paper

Earth Hour Every Hour Contest
Become a role model and share your tips: From March 1 to 25, Canadians are invited to enter a national online contest by submitting a photo essay or video showing how they make every hour Earth Hour. The grand prize winner will receive a once-in-a-lifetime trip to Churchill, Manitoba to see first-hand how climate change is impacting people and species, like the polar bear. Complete rules and contest guidelines can be found at www.EarthHourCanada.org.

About Earth Hour
Earth Hour is a global WWF initiative. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 27, 2010 at 8:30 p.m. to show their support for action on climate change. The event began in Sydney, Australia in 2007, and has since grown into a global movement reaching more than one billion people. In Canada, Coca-Cola, Sears Canada, and the Toronto Star are the lead sponsors. In Toronto, OLG, Citytv, and City of Toronto and are the official event sponsors. www.EarthHourCanada.org

This news release and associated material can be found on wwf.ca

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