SOURCE: Echometrix, Inc.

December 22, 2009 14:18 ET

Echometrix Announces End-of-Year Business Update

SYOSSET, NY--(Marketwire - December 22, 2009) - ECHOMETRIX, Inc. (OTCBB: EHMI)

--  New Corporate Strategy
--  New FamilySafe Mobile - Universal Text Messaging Solution
--  New FamilySafe Multi-Language Version
--  FamilySafe/AmberWatch Foundation Partnership
--  PULSE Data Analytics Development

ECHOMETRIX, Inc. (OTCBB: EHMI), an industry-leading company that develops technology that understands and interprets the digital Web, today announced that it has completed its corporate restructuring, which repositions Echometrix as a business-to-business (B2B) company. By realigning the Company into two separate and distinct divisions -- FamilySafe and PULSE Data Analytics -- Echometrix will refocus its business on high-growth, global resellers with established consumer brands.

In line with accelerating growth through this realignment, Echometrix has completed and is launching a multi-language version of its award-winning FamilySafe Internet product on a global basis. The Company is also launching its new FamilySafe Mobile offering, the first ever, multi-language parental text monitoring product which can be used on any mobile phone. These products will only be available through major consumer-brand resellers and over the past two months, Echometrix has been in discussions with numerous consumer brands in the United States, Europe and South America. The Company's new approach will provide parents with increased access to FamilySafe's comprehensive child protection solution across all device platforms, including computers and mobile phones. Millions of teens now use mobile phones as their primary communication device and parents are increasingly concerned about new dangers such as sexting and cyber-bullying.

"The heightened awareness of the risks children face in the evolving digital world has dramatically increased global demand for comprehensive solutions like FamilySafe. While this has been a challenging period for many companies, Echometrix is well positioned to grow," said Jeffrey Greene, Chief Executive Officer of Echometrix. "Since the beginning of the year, we have taken significant steps to stabilize, streamline and refocus the business on high-growth, revenue-building opportunities with global resellers of established consumer brands. Monitoring and managing user-generated content (Web 2.0) is the fastest growing component in the digital marketplace and we are uniquely positioned to develop solutions to meet the market demand as well as the evolving needs of individuals and businesses. As we head into 2010, we are confident that we will achieve our business and financial objectives through the focused execution of our new corporate strategy as well as our comprehensive product offering."

FamilySafe/AmberWatch Partnership: As part of its ongoing partnership with the AmberWatch Foundation, the most trusted name in child protection, Echometrix is expanding the deployment of FamilySafe/AmberWatch Lookout. The innovative product offering enables parents to protect their children from increasingly prevalent dangers such as online predators, dangerous Web content and high-risk online behaviors such as cyber-bullying. Earlier in December, Echometrix and the AmberWatch Foundation launched a new Public Service Announcement campaign in hundreds of major cities in the U.S. to raise the awareness of online dangers and to promote educational and technical solutions. Echometrix and the AmberWatch Foundation will continue to develop novel parental control solutions that address the real concerns of parents nationwide and both companies will continue to work with leading policymakers and service providers to strengthen child protection laws nationwide.

"The new 'Did You Know?' campaign is an important endeavor for AmberWatch and Echometrix. New polls and surveys have highlighted the dangers children and teens are facing in the cyber-world," said Keith Jarrett, Chairman and Chief Executive Officer of the AmberWatch Foundation. "The most recent data, such as those found in a new Pew Internet & American Life Project study, is nothing short of alarming. Raising awareness is a core mission of ours and helping parents find the right technical solutions is a critical goal to help mitigate the inherent risks of the online world. The new campaign has been well received thus far. Our intention is to build on this momentum for the entirety of 2010 and continue broadening our partnership with Echometrix and FamilySafe."

PULSE Data Analytics: Echometrix is further developing the PULSE Data Analytics platform by integrating new analytical capabilities, innovative tools, and solutions to meet the ever-increasing market demand. The information obtained by PULSE Data Analytics will be based only on anonymous user-generated content from publicly available sources on the Internet. The Company plans to release further details at its annual shareholders meeting next month. Monitoring and managing user-generated content (Web 2.0) is the fastest growing component in the digital marketplace. Developed by leading experts in the data research field, PULSE enables the real-time aggregation, measurement, and analysis of anonymous user-generated digital content from publicly-available Internet sources such as blogs, forums and social networking applications such as Twitter. The product combines multiple areas of expertise, such as data mining, trend mining and monitoring, natural language algorithmic processing, and market research, and it delivers graphical displays and customizable reports.

About Echometrix, Inc.

Based in Syosset, NY, Echometrix develops industry-leading technology that understands and interprets the digital web. The Company currently maintains two operating divisions; the FamilySafe Parental Controls division and the PULSE Data Analytics division. Through our FamilySafe Parental Controls division, we offer software products heralded as the most comprehensive and effective solution in protecting children from dangers on the Internet and the world of mobile texting. Our award-winning products have been specially engineered to monitor, block and alert parents the moment a child encounters inappropriate material from any Internet or mobile related source. Our PULSE Data Analytics division has developed PULSE, an advanced data analytics tool developed to meet the changing needs of marketing and media executives. PULSE enables the real-time aggregation, measurement, and analysis of vast amounts of anonymous User Generated Content from publicly-available Internet sources.

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