SOURCE: Encore Brands LLC

December 07, 2006 10:18 ET

Ecstasy, the World's First Super Premium Enhanced Spirit Launches in California

New 70 Proof Spirit Captures the Palates and Minds of Discerning Drinkers

SANTA MONICA, CA -- (MARKET WIRE) -- December 7, 2006 -- Distributor Southern Wine & Spirits launches Ecstasy Brand Liqueur in California this month after successful launches in Florida and Illinois.

Ecstasy has the predominant flavors of pomegranate and citrus. It is 70 proof, clear in color and is the world's first super premium spirit to be enhanced with ginseng, taurine, guarana and a boost of caffeine.

According to Patrick Aroff, CEO of Encore Brands which owns Ecstasy Liqueur, "today's sophisticated consumers are tired of being bombarded by retreads of the same old spirits such as vodkas, tequilas and rums; they are looking for something truly unique that they can enjoy."

"Ecstasy is the first new spirit that is literally in a class by itself. It has a flavor, texture and smoothness that you won't find in any of today's pedestrian low proof liqueurs like Hypnotiq or Remy Red. Or in any of those 500 times distilled, overly hyped vodkas, tequilas, etc."

Ecstasy is very mixable, yet smooth enough to be consumed straight up. The proof in that is how many bartenders are enjoying being creative with the brand. Some of the more unique recipes include: Ecstasy Champeaux with dry champagne, All Thai'd up with Ecstasy which contains strawberry puree and Thai basil, Morning Ecstasy with fresh grapefruit juice, and Ecstasy In The City with soda and a wedge of lemon.

The sexy red bottle is easily recognizable on the back bar with its distinctive x logo and is beautiful enough to keep as a decanter,

From the Sagamore in South Beach to Sound Bar in Chicago, Ecstasy is currently available in over 1200 on-premise locations in Florida and Illinois.

About Encore Brands

Founded in 2003, Encore Brands LLC is a marketing company focused on building unique brands in the beverage industry. Headquartered in Santa Monica, California, Encore has offices in IL, FL and affiliates worldwide.

About Southern Wine & Spirits

Southern Wine and Spirits of America, Inc. is the single largest distributor of wine, spirits, beer, and other non-alcoholic beverages in the United States. Founded in 1968, Southern Wine and Spirits of America operates in 15 states, including its original Florida market, where its corporate headquarters is located in Miami.

Contact Information

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