SOURCE: BPA Worldwide

August 24, 2010 13:30 ET

Editorial Feature: Aviation Maintenance Completes Initial BPA Worldwide Business Publication Audit

SHELTON, CT--(Marketwire - August 24, 2010) - Aviation Maintenance has announced the completion of its first BPA Worldwide business publication audit.

Glenn J. Hansen, BPA Worldwide CEO and President, praised Aviation Maintenance for voluntarily opening its records to independent verification and documentation of its data.

Hansen pointed out that the audit facilitates the buying and selling of advertising space. A BPA report provides advertisers and agencies with assurance that what they choose to invest in does, in fact, reach target audiences for specific ads. The BPA audit also helps media companies by documenting the quality of their audiences.

Copies of the initial BPA Worldwide audit report for Aviation Maintenance will be available from BPA or the publisher.

In addition to its audited print circulation data, Aviation Maintenance is planning to expand those media channels that are audited to include its other platforms as it develops an audited brand.

"We are delighted to have BPA complete our initial audit on Aviation Maintenance Magazine," stated Adrian Broadbent Publisher/Owner. "We take pride in our circulation and believe it is the best in our marketplace. There is no better way of demonstrating our high quality global circulation than through the BPA. We respect our advertisers and this gives them the trust, peace of mind and transparency that they expect when making advertising decision."

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Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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