SOURCE: BPA Worldwide

November 02, 2009 10:21 ET

Editorial Feature: Aviation Titles Commit to Combined Print & Web Audits

SHELTON, CT--(Marketwire - November 2, 2009) - Two leading media brands serving the international aviation industry have taken an important step towards transparency in both online and print media by committing to independent audits of circulation and web traffic by BPA Worldwide, the only global auditor of media.

Aviation Security International and Aviation Maintenance Magazine, are both published by Aerospace Media, a trading arm of ASI Publications Ltd. The titles, which are both published online and as bi-monthly print publications, have served the aerospace industry for more than 30 years.

The publishers are keen to formally track and authenticate recent growth in web traffic to the Aviation Security International site while the recently acquired Aviation Maintenance Magazine reapplies for BPA membership under the new ownership.

"Especially after the recent acquisition of AVM, and as the new publisher, we are committed to the ongoing validation of the existing strong circulation which had been audited for many years," said publisher Adrian Broadbent. "Our advertisers across both publications will now have maximum reassurance in the circulations that will help with their media planning for the future."

Added Stuart Wilkinson, BPA's Managing Director EMEA, "We congratulate Aerospace Media on their move to audit the magazine circulation and web traffic of their portfolio. Providing the market with independently verified data across their brand offerings will help build long term relationships with advertisers and in the aviation and aerospace sector. Demonstrating audience reach to advertisers has never been more critical."

The preceding is an American Business Media Editorial Exclusive issued via Marketwire. Neither the ABM nor Marketwire are responsible for the content of the preceding document.

Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

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