SOURCE: BPA Worldwide

January 11, 2010 11:03 ET

Editorial Feature: BPA collaborates with China's Shenzhen Municipal Government to launch event auditing program

SHELTON, CT--(Marketwire - January 11, 2010) - BPA Worldwide and the Shenzhen Science & Technology, Industry, Trade and Information Committee (SZSITIC) within the Shenzhen Municipal Government have announced a collaborative effort whereby BPA will provide event auditing services as part of a larger program which includes government subsidies to organizers of events held in Shenzhen, the second-largest port city in mainland China.

This initiative is expected to strengthen Shenzhen's fast-growing event industry as the resulting certified data about attendee quality and quantity will provide event organizers and exhibitors with more accurate evaluation between events. Of the approximately 80 events held annually in Shenzhen, as many as 30-40 are expected to be audited by BPA during 2010, the program's first year of operation.

"We are pleased to collaborate with the Shenzhen Science & Technology, Industry, Trade and Information Committee to conduct event audits in Shenzhen," said Glenn Hansen, President and CEO of BPA Worldwide. "Our cooperation is a landmark for Shenzhen and China for the development of professionalism in event organization. It marks a new beginning in event measurement in which BPA can provide event organizers and exhibitors verifiable information on an objective basis to help potential exhibitors make better participation and resource allocation decisions."

"This collaboration with BPA will enhance the competitive position of Shenzhen's events sector," said Lin Gao, Deputy Director General of SZSITIC. "BPA's world-leading experience in accurately measuring event attendance will add credibility to information provided by Shenzhen event organizers and inspire confidence in the value of Shenzhen events among potential exhibitors."

With an average annual growth rate exceeding 20%, the Shenzhen convention and exhibition sector has benefitted from the rapid expansion of industry within Shenzhen, as well as the city's favorable location at the entrance of the booming Pearl River Delta. As a result, nearly 80 large-scale exhibitions are annually organized in Shenzhen.

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