SOURCE: BPA Worldwide

March 31, 2010 15:23 ET

Editorial Feature: Bizo and BPA Worldwide Join Forces to Offer Industry's Most Accurate Snapshot of Who Is Visiting B-to-B Websites

SHELTON, CT--(Marketwire - March 31, 2010) - Online media buyers and advertisers rely on accurate website metrics to determine whether specific sites will reach their target audiences. To help those looking to reach business professionals online, Bizo, the world's largest online b-to-b audience targeting platform and advertising network, and BPA Worldwide, the global auditor of media, announced a strategic relationship to provide site traffic numbers and visitors' bizographics -- or business demographics -- for b-to-b websites. Bizo and BPA will create a co-branded dashboard that more accurately communicates the value of an online media channel's audience to media buyers making advertising decisions.

BNP Media, one of BPA's existing customers, has been testing the new dashboard to access audience statistics for 47 of their websites.

BPA has offered audited traffic data for websites since 1996, but until now has not provided specific demographic information about the types of visitors these sites attract. The new combination of traffic statistics from BPA and visitors' profile data from Bizo provides the media industry's most complete picture of a business website's reach.

"Since we launched the enhanced BPA Interactive tool in 2008, media owners have asked for deeper site profile data to supplement our audited traffic information," said Peter Black, BPA senior vice president of business development. "Bizo adds another dimension to the information we can offer. We are confident our customers will recognize the immediate benefit."

Bizo's audience platform compiles key demographics such as industry, company size, job function, and more. Gathered anonymously through the web from subscription, business registration and other online databases, bizographics allow marketers to target the exact audience segment they are trying to reach.

"By linking our bizographic data to BPA's site traffic," said Russell Glass, Bizo CEO, "publishers can provide marketers with data to better parcel out their advertising dollars and reach their business audiences online."

The preceding is an American Business Media Editorial Exclusive issued via Marketwire. Neither the ABM nor Marketwire are responsible for the content of the preceding document.

Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its 300 plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $26 billion in annual revenues.

Contact Information