SOURCE: BPA Worldwide

January 05, 2010 09:44 ET

Editorial Feature: CLB Media Sites Take BPA's Interactive Audit Tool Over 200-Website Mark

SHELTON, CT--(Marketwire - January 5, 2010) - Another major milestone in web metrics was reached today as BPA Worldwide announced that, with the addition of five sites from CLB Media, its Interactive web traffic tool now includes data from more than 200 websites that have made their data publicly available to media buyers and advertisers.

The five newest "live" sites include CLB Media's Electrical Business, Manufacturing Automation, PEM (Plant Engineering & Maintenance), Security Product & Technology News and Woodworking websites.

"More and more media owners are recognizing the importance of standardized and reliable measurement of audience reach within the interactive marketplace," commented Glenn Hansen, BPA's President and CEO. "We expect to see a continued 'snowball effect' with more and more participants as the number of 'live' sites continues to grows and demand from the marketplace increases."

"We are excited that it was the CLB Media sites that pushed the BPA Interactive tool past this historic threshold," reported Niel Hiscox, CLB Media Vice President, Publishing. "As media owners move ever more into the digital space, standardized and reliable measurement of audience reach is a must. Adding our websites to the BPA Interactive tool will guarantee a high degree of credibility to advertisers and buyers of online media when assessing audience reach across multiple platforms."

"The BPA Interactive tool has quickly become the ultimate pre-buy resource for buyers of interactive media who wish to make like comparisons of websites," Hansen explained. "As digital advertising budgets increase, it is imperative for sites to provide not only timely, accurate web traffic data, but data that has been audited to a single standard by a global auditor of media."

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