SOURCE: BPA Worldwide

October 27, 2009 10:04 ET

Editorial Feature: Journal of the American Academy of Physician Assistants Applies for BPA Worldwide Business Publication Membership

SHELTON, CT--(Marketwire - October 27, 2009) - Journal of the American Academy of Physician Assistants has applied for business publication membership in BPA Worldwide. The journal is published by Haymarket Media Inc (New York, NY) for the American Academy of Physician Assistants.

BPA Worldwide will track circulation for Journal of the American Academy of Physician Assistants based on business/distribution, demographics and geographic coverage. The journal will have 12 months to complete its initial circulation audit.

"Physician Assistants represent one of the fastest growing professions among health care practitioners and the importance of PAs to the healthcare delivery system cannot be understated. As a result, this is a perfect time for us to apply for membership with BPA Worldwide," said John Crewe, Director of Audience Development. "Our firm commitment to our recipients and advertisers will be enhanced by our future membership in BPA."

"We are pleased that Journal of the American Academy of Physician Assistants has applied for membership in BPA Worldwide," said BPA president and CEO Glenn Hansen. "We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication's effectiveness in serving its market."

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