SOURCE: EducationDynamics


November 17, 2009 08:05 ET

EducationDynamics and TARGUSinfo Make Real-Time Lead Verification and Scoring a Reality for Colleges and Universities

Leading Higher Education Marketer Integrates On-Demand Insight(SM) Into LeadWatchLive™ to Ensure Postsecondary Institutions Receive Leads With the Highest Propensity for Conversion

HOBOKEN, NJ--(Marketwire - November 17, 2009) - A new agreement will help higher education marketers better optimize their student prospecting budgets through the delivery of leads with the highest propensity for conversion. Today, EducationDynamics (, higher education's leading marketing provider, and TARGUSinfo, the leading provider of On-Demand Insight(SM) about prospects and customers, announced an agreement to integrate TARGUSinfo's on-demand lead verification and lead scoring services into EducationDynamics' proprietary lead management system, LeadWatchLive™.

"This powerful integration will provide post-secondary marketers unprecedented versatility and control over the performance of their online marketing campaigns," says Andrew Gansler, president of EducationDynamics' Prospecting Services Division. "Our relationship with TARGUSinfo allows schools to effectively verify and prioritize high-value leads at the moment a prospect reaches out, greatly increasing a school's chances for conversion."

Designed in collaboration with and specifically for colleges and universities, LeadWatchLive is a state-of-the-art inquiry management system designed to help institutions accurately monitor and manage all aspects of their marketing campaigns, including the quality and performance of multiple lead vendors and the performance of leads from generation through enrollment. The integration of TARGUSinfo's On-Demand Insight into LeadWatchLive provides added program functionality, allowing higher education marketers to:

1. Verify leads in real time, allowing administrators to prioritize and/or route leads according to the "contactability" of leads.

2. Screen leads for incorrect or erroneous data in real time to prevent the follow-up queue from reaching capacity -- saving time and resources.

3. Prioritize and deliver leads to the best-equipped agents by determining which prospects are most likely to convert.

4. Personalize phone scripts and prospect communications using dynamic content to highly engage prospects and compel them to take the next step.

5. Measure vendors' lead quality to get the best value from a lead generation budget.

6. Identify ideal customer segments to tailor marketing messages and offers to, and reach them by using the most compelling media channels.

"EducationDynamics is strongly positioned to help educational institutions verify and score student prospects in real-time to drive higher conversion and increased marketing ROI," said David Wengel, general manager, TARGUSinfo. "We are proud to work alongside EducationDynamics in providing a transparent and valuable role in driving the highest quality of leads possible."

LeadWatchLive can be licensed as a self-service package or outsourced to EducationDynamics' Media Management Services, where a team of experts actively manage the inquiry management process, including negotiating with lead providers, warehousing creative and content, coordinating monthly insertion orders to vendors, maintaining ongoing budget and lead cap management, and monitoring and reporting program performance.

LeadWatchLive is just one in a long line of prospecting, enrollment and retention tools offered by EducationDynamics to help colleges and universities find, enroll and retain more students. To learn how LeadWatchLive can help manage and optimize lead generation efforts or to request a demo, visit, or contact Howard Mandel at or at 1.888.567.2008.

About EducationDynamics

EducationDynamics, a portfolio company of Halyard Capital, is higher education's leading marketing services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including,,,, and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition. Through its Market Research and Advisory Services division, the company brings a decade of proprietary research, unparalleled market and student intelligence, and best practice insights to its clients. For more information, visit

About TARGUSinfo

TARGUSinfo, the leading provider of On-Demand Insight(SM), provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit