SOURCE: CourseAdvisor

November 08, 2007 11:16 ET

Eduventures and CourseAdvisor Examine How Brand Influences Students' Educational Choices

Webinar Provides Marketing Insight About What Students Look for in Higher Ed Programs and Where They Get Their Information

WAKEFIELD, MA--(Marketwire - November 8, 2007) - CourseAdvisor, a marketing and lead generation company that operates one of the top online education directories (OED), and Eduventures, education's leading research and consulting firm, will host a webinar today at 1:00 PM ET to provide school administrators a better understanding of how brand influences students' decisions about educational institutions.

Webinar details:

--  Title: How Important Is Your Brand to Students?
--  When: Thursday, November 8, 2007 at 1:00 PM ET
--  Where: To register, visit:
--  Who: Catherine Burdt, Senior Analyst with Eduventures' Postsecondary
    Solutions Group, and Carlos Cashman, President of CourseAdvisor

Catherine Burdt, Senior Analyst with Eduventures' Postsecondary Solutions Group, will highlight examples of how specific colleges have increased brand and enrollment by implementing integrated communication efforts. In addition, Carlos Cashman, President of CourseAdvisor, will discuss the results of CourseAdvisor's recent brand survey of more than 2,800 prospective students to determine the critical factors in their search for the ideal higher education program.

Attendees will learn:

--  The most important criteria to students in their school selection
--  How the importance of brand differs in campus-based, online programs,
    undergraduate, graduate and continuing education programs
--  How to determine the ideal stunt profiles to increase enrollment
--  Marketing methods to build or reinforce brand

About CourseAdvisor

CourseAdvisor helps postsecondary schools maximize enrollment with high volumes of qualified leads. Combining mathematical modeling, behavioral analysis and sophisticated search technology, CourseAdvisor, owned by The Washington Post Company, predicts and adjusts for new behaviors to stay ahead of enrollment trends. Currently, more than 2.5 million students use CourseAdvisor's leading online education directory,, where they can match their skills to online degree and certificate programs from over 500 educational institutions and 8000 programs. For more information, please visit

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