SOURCE: Media City Corp.

November 29, 2007 12:21 ET

Effective Control Transport Inc. Article in Canadian Newspaper: La Presse: «Somnolence et véhicules lourds: l'industrie sonne le réveil»

LONGUEUIL, QC--(Marketwire - November 29, 2007) - On November 29, 2007, an article which appeared in one of the leading Canadian newspapers, LaPresse, reporting about the technology of sleep detection. Effective Control Transport (, a subsidiary of Media City Corp. (PINKSHEETS: MCCY), would like to bring further clarifications to the article regarding its involvement with the Robert Transport Group and the development of the said product (the SDS). The SDS was actually developed by BCS Technology originally, not ECT. That company is currently bankrupt.

ECT's original involvement in regards to the Robert Transport group was to bring forth a complete fleet management solution. This solution does not only involve lowered cognitive resources detection systems, but a whole range of adjacent services for the company.

From this involvement emerged our FOLO CRAM solution, which is an integral part of the whole FOLO suite of applications.

ECT is very proud to announce that the version of the FOLO CRAM will be more efficient in the monitoring of the cognitive resources of the driver. This will also include the ability to detect lowered levels of cognitive resources caused by the presence of alcohol and drugs used by the individual (which mimic the symptoms of fatigue). We are now entering a new realm of being able to prevent accidents caused by all impairments.

Effective Control Transport Inc. is an information technology firm that has developed fully integrated solutions for trucking and fleet management, along with the highest level of technical expertise which enables it to service a wide range of customers, providing tailored solutions. Our system provides customers with real time management tools which are easy to apply and use.

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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