SOURCE: Media City Corp.

October 12, 2007 09:06 ET

Effective Control Transport LLC Finalizes Argo Navigation Acquisition

LONGUEUIL, QC--(Marketwire - October 12, 2007) -

Media City Corp. (PINKSHEETS: MCCY) (

Effective Control Transport LLC / Media City Corp. today announced the Argo Navigation acquisition. This acquisition builds on the relationship Effective Control Transport and Argo Navigation have formerly established, and will accelerate Effective Control Transport's product delivery within the transportation industry. It represents a major step forward to the culmination of a company-wide effort to deliver a unified fleet management solution.

Argo Navigation is recognized as a leading developer and manufacturer of GPS tracking components in the Location Based Services industry, and Effective Control Transport strongly values their expertise and proprietary product line. With Argo Navigation, Effective Control Transport is able to offer increased and cost effective capabilities as an integral part of the FOLO suite.

Under the terms of this all share agreement, the Media City Corp. outstanding share count increases to 127,076,860.

Effective Control Transport LLC is an information technology firm that has developed fully integrated solutions for trucking and fleet management along with the highest level of technical expertise which enables it to service a wide range of customers, providing tailored solutions. Our system provides customers with real time management tools which are easy to apply and use.

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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