SOURCE: Media City Corp.

October 26, 2007 10:00 ET

Effective Control Transport LLC Reduces Outstanding Common Shares by 41.8 Million Shares

LONGUEUIL, QC--(Marketwire - October 26, 2007) - Media City Corp. (PINKSHEETS: MCCY) (www.econtroltransport.com) CEO Raphael Huppé today announced that he will be cancelling 40 (forty) million of his personal common stock shares to treasury. In return, he will receive 40 (forty) million options which will have a 5-year term and will become fully vested on November 3rd, 2008. Mr. Huppe would also like to announce that there have been 1.8 million shares recovered from the previous shell owner and that these shares will also be cancelled to treasury.

Description of cancellation:

1) Type of stock to be cancelled     MCCY Common stock
2) Number of shares to be cancelled  41.8(forty one point eight) million
3) Scheduled date of cancellation    October 29th 2007

Description of options issue

1) Number of options                 40 million MCCY common stock options
2) Execution term                    5 years
3) Vesting date                      November 3rd 2008
4) Stock option pricing              10 million shares at $0.70
                                     10 million shares at $0.90
                                     10 million shares at $1.20
                                     10 million shares at $1.50

"I am very excited with the recent progress we have had here at Effective Control Transport; the acquisition of Argo Navigation, our staff additions; Gib Medeiros, Bruno Farbos and Claude Lemay, the overwhelming demand of our FOLO system, specifically the FOLO CRAM. These developments including today's announcement of the share structure reorganization should provide additional confidence to our shareholders in our commitment to growing our company on the long term and increasing our share value," Mr. Huppe said.

Effective Control Transport LLC is an information technology firm that has developed fully integrated solutions for trucking and fleet management along with the highest level of technical expertise which enables it to service a wide range of customers, providing tailored solutions. Our system provides customers with real time management tools which are easy to apply and use.

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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