SOURCE: Media City Corp.

October 26, 2007 13:05 ET

Effective Control Transport LLC Shareholder Update Concerning Biocognisafe Issue

LONGUEUIL, QC--(Marketwire - October 26, 2007) - Media City Corp. (PINKSHEETS: MCCY) (www.econtroltransport.com) -- Effective Control Transport LLC issues the following update concerning the Biocognisafe issue. On October 24, 2007, Biocognisafe filed an assignment under the Bankruptcy Act of Canada transferring the power of all its assets to the trustee.

Effective Control Transport LLC is an information technology firm that has developed fully integrated solutions for trucking and fleet management along with the highest level of technical expertise which enables it to service a wide range of customers, providing tailored solutions. Our system provides customers with real time management tools which are easy to apply and use.

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

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