SOURCE: Ektron, Inc.

Web Content Management

January 26, 2010 12:56 ET

Ektron Releases White Paper on Social Web Content Management

"Return of the Social Market -- Gaining Competitive Advantage With Social Content Management"

NASHUA, NH--(Marketwire - January 26, 2010) - Ektron, Inc., a market leader in Web content management, social software and marketing optimization, today announced the release of a new white paper, "Return of the Social Market -- Gaining Competitive Advantage with Social Content Management."

Written by Ektron social media strategist, Mike Pascucci, the document examines how Ektron's Web content management (WCM) solution is being used by enterprises today to capitalize on the popularity of social software such as personalized and community pages, calendars to manage events and announcements, blogs and forums, polls and surveys and micro-messaging "activity streams" similar to Twitter.

"The Social Web is a band of ever-evolving communities that at any given time may be looking for and sharing information about such dissimilar entities as local government, healthcare providers or a business' latest product," notes Pascucci. "How do different organizations respond effectively to the demands of the Social Web, especially in these budget-conscious times? How do you become part of the conversation? The answer is through Social Content Management."

"Return of the Social Market" reviews how various Ektron customers are using its Web content management platform to improve operational efficiencies, enhance bottom-line revenue and create exceptional customer experiences. For example, Jennifer Slayman of The County of Santa Barbara notes, "The Ektron solution has been very successful and efficient, giving us an improved process in communicating with the public," while Ektron partner and digital marketing agency White Horse cites the blogging component of the Ektron platform as a perfect example of "how customers can easily super-charge their sites with social media at no additional strain upon their IT infrastructure."

"There are specific questions all companies need to answer in order to decide how they can capitalize on the Social Web," concludes Pascucci. "I hope 'Return of the Social Market' can be a catalyst for further discussion on how a WCM solution such as Ektron's can be used for an organization's successful entry into the social market."

The white paper, "Return of the Social Market," can be downloaded here.

About Ektron

With Ektron, businesses are building communities around their brand that combine their own content with aggregated social media from across the Web. Ektron empowers marketing teams with drag-and-drop page assembly, multivariate testing and analytics to optimize content delivery and drive measurable business results. Ektron provides a flexible platform on which developers can build a custom solution to meet specific business objectives. An integrated solution company, Ektron is dedicated to the success of its customers' and partners' Web projects as well as the entire lifecycle of their Web sites. Headquartered in Nashua, N.H., Ektron has more than 8,000 customer implementations worldwide, including NASDAQ, AMC Theaters and Texas Children's Hospital. For more information, visit: http://www.ektron.com.

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