Kinaxis Corporation

Kinaxis Corporation

June 05, 2007 08:01 ET

Elcoteq Selects Kinaxis RapidResponse to Improve Response Times to Customers

Global EMS Leader to Leverage Response Management Capabilities to Enhance Customer Service and Improve Operating Performance

OTTAWA, CANADA--(Marketwire - June 5, 2007) - Kinaxis™ Inc., the global leader in Response Management solutions providing visibility and coordinated response to change for manufacturing and fulfillment organizations, today announced that Finland-based, Elcoteq SE, one of the world's largest Electronics Manufacturing Service (EMS) providers, has chosen to deploy RapidResponse™ at its Monterrey, Mexico manufacturing facility.

With sales of $4.3 billion Euros (US$5.8 billion) and a global leadership position within the communications technology industry, Elcoteq provides global end-to-end solutions consisting of product development, new product introductions (NPI), manufacturing, supply chain management, and after-sales services for the whole lifecycle of its customers' products. To increase the speed and accuracy of response to customers while simultaneously improving operating performance, Elcoteq will employ Kinaxis RapidResponse to increase its speed and effectiveness in meeting constant supply, demand and product changes.

RapidResponse will integrate directly with Elcoteq's Baan Enterprise Resource Planning (ERP) system to provide supply chain staff visibility and capabilities to respond to change. RapidResponse has unique simulation capabilities that empower front-line decision-makers to immediately evaluate the impact of any proposed change, such as a customer order drop-in or change, and to collaborate with colleagues to determine the most effective way to accommodate that change. The impact of proposed response actions are automatically calculated and compared against company metrics such as on-time delivery and inventory impact to ensure that not only is response time shortened, but the right actions are taken.

"RapidResponse will empower our staff to respond faster to our customers with more accurate information," said Esa Retva, Vice President, Sourcing, Supply Chain Management and IM of Elcoteq. "RapidResponse supports our objective of providing superior value to communications technology customers."

Kinaxis offers a streamlined deployment process that enables customers to realize rapid value from their investment in RapidResponse. By empowering front-line decision makers throughout Elcoteq with the information and tools they need to respond more effectively to change, RapidResponse will be able to help Elcoteq develop a competency in Response Management that will drive benefits to both Elcoteq and its customers.

"Our solutions have been proven to empower people to respond to change," said Randy Littleson, vice president of marketing at Kinaxis. "In leveraging RapidResponse, users at Elcoteq will be empowered to respond to the unexpected events that are the norm in a fast-paced, high-growth environment such as theirs. Responding more effectively to change will enhance Elcoteq's competitive stance and strengthen its leadership position."

About Kinaxis

Kinaxis delivers an on-demand Response Management service for visibility and coordination to drive rapid response to constant change across global supply and fulfillment networks, resulting in breakthroughs in customer service and operating performance. Kinaxis RapidResponse combines multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to empower front-line manufacturing and fulfillment teams to take quick and effective action when faced with constant changes in demand, supply and product. Global leaders such as Casio, Honeywell, Jabil, Raytheon, Solectron and Benchmark Electronics use Kinaxis RapidResponse to empower their supply networks with superior responsiveness and gain competitive advantage. For more information, visit the Kinaxis web site at or the company's blog at

Copyright (C) 2007 Kinaxis Inc. All rights reserved. Kinaxis, the Kinaxis logo, RapidResponse, on-demand RapidResponse service, Active Spreadsheets, AlwaysOn Analytics, RapidResponse Live Scorecard, and Resolution Engine are trademarks of Kinaxis Inc. All other brands and product names are trademarks or registered trademarks of their respective companies.

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