SOURCE: Elder Financial Protection Network


December 23, 2009 14:59 ET

Elder Financial Protection Network Announces "Be Wise, Be Aware: Preventing Elder Financial Abuse"

NBC Documentary Celebrates 10 Years of Protecting Seniors From Financial Abuse 9 pm, Sunday, January 3, 2010 on NBC-11

SAN FRANCISCO, CA--(Marketwire - December 23, 2009) - Elder Financial Protection Network (EFPN), an award winning non-profit organization, has teamed up with Bank of the West and NBC Bay Area to produce a special 30-minute TV documentary entitled: "Be Wise, Be Aware: Preventing Elder Financial Abuse." The program will air on NBC 11, Sunday, January 3 at 9:00 pm.

The half-hour program explores the many facets of elder financial abuse including fraud and scams by strangers and family members that target elders, and features the stories of victims and survivors of this rapidly growing crime.

"Elder financial abuse is a very serious issue in our community that can have devastating financial and emotional consequences for victims, who sometimes lose their lifesavings," said Joe Ford, Chief Security Officer at Bank of the West, which sponsored the documentary. "This documentary will raise awareness and educate all of us on how to protect ourselves and our loved ones from this crime."

The program also includes interviews with numerous experts including: Virginia George, Esq., Supervising Attorney, JFK University Elder Law Clinic, Helen Karr, Esq. Elder abuse prevention advocate, and Maria Kennedy of the CA Contractors State License Board among others.

"For ten years we have been working hard to prevent this growing crime and, with the help of our partners, this program will expose the problem by bringing awareness to thousands of Northern California residents," said Jenefer Duane, EFPN Founder and CEO. "We also hope to direct concerned elders and community members to our website where information and resources are provided to protect our most vulnerable and isolated elder residents."

Celebrating its 10th Anniversary, on December 3rd, EFPN was one six organizations nationwide to receive the FDIC Chairman's Award for Innovation in Financial Education. EFPN is a non-profit organization headquartered in San Francisco that creates unique collaborative partnerships with financial institutions, social service providers, law enforcement agencies, professional and trade associations, non-profit organizations, and legal professionals to combat the financial abuse of elders and dependent adults throughout California and beyond. For more information, call EFPN at 415-956-5556 or visit

Contact Information

  • Media Contact:
    Jenefer Duane