SOURCE: Element 21 Golf Co.

September 25, 2007 07:00 ET

Element 21 Golf Company Announces Emc2 Hybrid Infomercial -- Production Agreement Signed With The Golf Agency

TORONTO--(Marketwire - September 25, 2007) - Element 21 Golf Company ("e21") (OTCBB: EGLF) (FRANKFURT: BJQ) the manufacturer of advanced Scandium Alloy golf and fishing equipment, announced its plans today to air an infomercial later this year for its exciting new line of Emc2 Hybrid golf clubs. The Company has signed a production agreement with The Golf Agency to produce a long form infomercial.

The production of the infomercial will begin shortly and will feature e21's full line of Emc2 Hybrid clubs. The Company anticipates that the half-hour infomercial will begin airing across North America on The Golf Channel and other networks before the end of this year.

"The key to a successful infomercial is for the product to have superior performance and an exciting story behind it," stated Mike Abram of The Golf Agency. "e21 and their Hybrid clubs have this and a whole lot more. The distance and accuracy test results that we've seen are very impressive. And the incredible technology story and advantages of Scandium in a golf club is compelling and will be of great interest and benefit to golfers of every skill level."

"The Golf Agency's long and successful history in golf marketing and infomercials is unprecedented and has produced some of the most successful new golf companies in the past decade. We are very pleased to have them on our team and to be working closely with them," stated Dr. Nataliya Hearn, CEO of e21. "A good infomercial will deliver the scandium message to consumers and drive retail sales -- the two components that we need for growth of Element 21 Golf. Based on discussions with The Golf Agency we believe we have a great opportunity to make a substantial, immediate impact in the golf marketplace."

About The Golf Agency:

Headquartered in San Luis Obispo, California The Golf Agency is a full service advertising agency with over 20 years of experience in the golf and sports industry Since its inception in 1998, the Golf Agency has become the leader in Direct Response Marketing campaigns for a number of golf products and has helped several of them become multi-million dollar sellers. A few of their best known campaigns include the SkyCaddie from SkyGolf, Orlimar TriMetal, AJ Reveals the Truth about Golf and the F2 Wedge. All of these companies experienced amazing revenue growth after working closely with The Golf Agency on their infomercial production, advertising, and marketing.

The Golf Agency has not only produced some of the most successful golf infomercials in the history of the golf industry, they're a full service, direct response agency that produces short form commercials and instruction videos, provides media buying, planning, and funding, website development, product design and packaging, email and direct mail marketing, and consulting services for retail distribution, telemarketing and fulfillment.

About Element 21 Golf Company:

Element 21 Golf Company (e21) develops and markets award-winning golf and fishing products made from the Company's next-generation, proprietary Scandium Alloys. E21's high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the US$5.5 billion golf and the US$48 billion international fishing markets.

Originally developed for advanced aeronautics in jet fighters including the MiG, e21's patented Scandium Alloys provides the highest strength-to weight ratio of any material currently used in sports -- 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.

Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at the 2007 ICAST, the world's largest sports fishing trade show.

Forward-Looking Statements.

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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