SOURCE: Element 21 Golf Co.

September 27, 2007 10:35 ET

Element 21 Golf Company Announces Equipment Endorsement by Fins and Skins Media

TORONTO--(Marketwire - September 27, 2007) - Element 21 Golf Company ("e21") (OTCBB: EGLF) (FRANKFURT: BJQ), the manufacturer of advanced Scandium Alloy golf and fishing equipment, announced a full e21 equipment endorsement and media partnership agreement with Henry Waszczuk.

Henry Waszczuk is the founder of Fins and Skins Media and The Fins and Skins Lifestyle Magazine (www.finsandskins.com/news/index.html). Henry is an avid golfer, professional sports fisherman, recognized outdoor show business veteran and a Celebrity Host of Fishing the Flats as well as Fins and Skins television shows. His shows have been airing on the major television networks with outdoor sports like FOX, ESPN, TSN, Global, WFN and others.

All of the Fins and Skins Media devoted to fishing, golfing, fine dining and travel will now feature e21's EMC2 scandium golf equipment (www.e21golf.com) and the bio-fiber Carrot Stix fishing rods (www.e21fishing.com) through television and print. Working together with Fins and Skins Media, e21 will be able to create unique cross promotional television and print opportunities with Hotel and Resort Chains, and Fine Restaurants located in the most exotic and beautiful travel destinations on the Planet.

Fins and Skins Media offers e21 the one-of-a-kind media window to reach both professional golfers and sports fisherman. e21 will have the opportunity to invite PGA golfers with e21 endorsement contracts to participate in the television shows produced by Fins and Skins Media using e21 Fishing and Golfing equipment.

Fins and Skins Media together with Element 21 Golf Company will re-edit 50 episodes of Fins and Skins Golf and Fishing Competitions to incorporate e21 equipment segments into these shows featuring all-time great golfers and celebrities. The re-mastered shows will not violate any previous or ongoing endorsements of the visiting guests. The show may then be syndicated to local and international networks to help visibility of e21 branded sports equipment.

About Element 21 Golf Company:

Element 21 Golf Company (e21) develops and markets award-winning golf and fishing products made from the Company's next-generation, proprietary Scandium Alloys. e21's high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the (US)$5.5 billion golf and the (US)$48 billion international fishing markets.

Originally developed for advanced aeronautics in jet fighters including the MiG, e21's patented Scandium Alloys provides the highest strength-to-weight ratio of any material currently used in sports -- 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.

Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at the 2007 ICAST, the world's largest sports fishing trade show.

Forward-Looking Statements:

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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