SOURCE: Element 21 Golf Co.

October 02, 2007 09:00 ET

Element 21 Golf Signs Rick Smith to Five-Year Endorsement Contract -- Internationally Renowned Teacher & Course Designer to Be Featured in Emc2 Hybrid Infomercial

TORONTO--(Marketwire - October 2, 2007) - Element 21 Golf Company ("e21") (OTCBB: EGLF) (FRANKFURT: BJQ), the manufacturer of advanced Scandium Alloy golf and fishing equipment, is pleased to announce that it has signed Rick Smith to a 5-year endorsement contract.

Mr. Smith will appear in Element 21's upcoming Emc2 Hybrid infomercial. He will also play the Hybrid clubs, the Emc2 Driver, have Element 21 Scandium Eagle One Shafts in all his golf clubs and carry an e21 Golf Bag with e21 Head Covers and Umbrella. He will also wear an Element 21 logoed Golf Cap while playing golf, during clinics and corporate outings, while attending Professional Tournaments and during media interviews.

"Rick Smith has achieved great success in golf as a teacher, designer and communicator," commented Mr. Bill Dey, e21's Chief Operating Officer. "He is regarded as one of the PGA tour's best 'sounding boards' for swing advice and has been consistently ranked as one of the top five golf instructors in the world by Golf Digest. We are very pleased to be working with such a respected industry veteran over the next 5 years. He will be instrumental in the success of our infomercial."

About Rick Smith:

Rick Smith is CEO and President of Rick Smith Enterprises, Inc. On the PGA Tour Rick Smith currently works with Lee Janzen, Rocco Mediate, Jerry Kelly, and Matt Kuchar. He has also worked with PGA Tour pros Jack Nicklaus -- golfer of the century, Gary Nicklaus, Billy Andrade, Greg Norman, Bill Glasson, David Duval, Vijay Singh, Ray Floyd, Paul Azinger and many others.

Smith has established numerous golf academies and learning centers. He currently operates Rick Smith Golf Academies at Treetops Resort in Gaylord, Michigan, and Tiburon Golf Club in Naples, Florida. Rick Smith has also won dozens of awards and accolades for his skill as a golf course designer. Smith is also a respected and noted author. He is currently teaching professional contributor for Golf Digest Pro Panel. Over his career Smith has been named National Teacher of the Year, National Golf Professional of the Year and National Merchandiser of the Year.

About Element 21 Golf Company:

Element 21 Golf Company (e21) develops and markets award-winning golf and fishing products made from the Company's next-generation, proprietary Scandium Alloys. E21's high performance products deliver dramatic improvements in distance, consistency, accuracy and feel over the most popular products in the US$5.5 billion golf and the US$48 billion international fishing markets.

Originally developed for advanced aeronautics in jet fighters including the MiG, e21's patented Scandium Alloys provides the highest strength-to-weight ratio of any material currently used in sports -- 25% improvement over Titanium, 40% improvement over Graphite/Epoxy, 52% improvement over Aluminum, 70% improvement over Steel. They also provide unique vibration dampening properties resulting in products with unprecedented feel over competing materials.

Element 21 Golf Company has recently expanded its product line to include fishing equipment that has quickly secured international recognition by winning several top honors at the 2007 ICAST, the world's largest sports fishing trade show.

Forward-Looking Statements.

Statements in this release, other than statements of historical fact, may be regarded, in certain instances, as "forward-looking statements" pursuant to Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934, respectively. "Forward-looking statements" are based on expectations, estimates and projections at the time the statements are made, and involve risks and uncertainties which could cause actual results or events to differ materially from those currently anticipated, including but not limited to delays, difficulties, changed strategies, or unanticipated factors or circumstances affecting e21 and its business. A number of these risks and uncertainties are described in e21's periodic reports filed with Securities and Exchange Commission. There can be no assurance that such forward-looking statements will ever prove to be accurate and readers should not place undue reliance on any such forward-looking statements contained herein, which speak only as of the date hereof. e21 undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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