SOURCE: Valpak

October 24, 2007 10:03 ET

"The Ellen Degeneres Show" Announces an Exclusive 50th Birthday Invitation to Her Very Own Party

Ellen and Valpak Invite 44 Million Households in the U.S. and Canada to Win a Chance to Celebrate a Milestone When Ellen Turns 50 in January; Ellen Will Reveal the Lucky Winner Live on the Air on November 28

BURBANK, CA and LARGO, FL--(Marketwire - October 24, 2007) - Talk show host Ellen DeGeneres announced yesterday on "The Ellen DeGeneres Show" the launch of a special birthday sweepstakes. Ellen will celebrate a milestone birthday this January when she turns 50. To help mark this special celebration, Ellen is sending out an exclusive invitation that will be featured on the front and back of the Valpak envelope. Beginning this week, over 44 million of the familiar blue envelopes will be sent to households throughout the United States and Canada to invite the recipients to celebrate with Ellen during this special birthday sweepstakes.

Over the course of the seven-week program, fans will have the opportunity to enter to win a VIP trip to Los Angeles to join Ellen for her 50th birthday party, plus other great one-of-a-kind prizes. Throughout the month of November, Ellen will encourage her viewers to look for their Valpak envelope in the mail and enter to win a VIP trip to Los Angeles. Viewers can register for the sweepstakes online at ellentv.com or valpak.com or by completing the entry form printed inside the envelope. Additionally, on Wednesday, November 28, the lucky Grand Prize sweepstakes winner will be revealed by Ellen during that day's broadcast of "The Ellen DeGeneres Show."

"I can't believe I'm saying it, but I'm turning 50 in January and I want to invite a viewer and a guest to my birthday show. So for details on how you can enter my birthday sweepstakes log on to our website and look for your ValPak envelope in the mail... they send out 44 million of these so I'm sure you're going to get one," said Ellen DeGeneres.

"Valpak and Ellen both have something in common -- we're celebrating milestone birthdays," said Melissa Fisher, Sr. Vice President of Marketing and Communications for Valpak. "We couldn't think of a better celebrity to have on the envelope as Valpak prepares to mark its 40th birthday. It's a year of partying for all of us."

About "The Ellen DeGeneres Show"

"The Ellen DeGeneres Show" is the only talk show in the history of the Daytime Emmys to win four consecutive awards for Outstanding Talk Show in its first four seasons, and recently won the Daytime Emmy Award for Outstanding Talk Show Host for the third year in a row. The show has now earned a total of 21 Daytime Emmy Awards. "The Ellen DeGeneres Show" premiered on September 8, 2003 and was the highest-rated freshman syndicated show of the 2003-2004 season. Originating from NBC Studios in Los Angeles, "The Ellen DeGeneres Show" is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures Productions, an industry leading and Emmy award-winning producer of syndicated programming, and is distributed by Warner Bros. Domestic Television Distribution.

About Valpak®

Headquartered in Largo, Florida, Valpak is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. In 2007,Valpak will deliver savings to nearly 46 million households each month throughout the United States and Canada. Annually, Valpak distributes some 20 billion offers inserted in nearly 530 million envelopes. In addition, Valpak.com®, an online site for local savings, has over 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.

For more information, visit www.ellentv.com or www.valpak.com.

Contact Information

  • "Ellen" Contacts:

    Laura Mandel
    Vice President/Publicity
    Telepictures Productions
    (646) 728-4845
    Email Contact

    Amy Prenner
    Publicist
    "The Ellen DeGeneres Show"
    (818) 260-5674
    Email Contact

    Valpak Contacts:
    Keith Brickell
    Public Relations Liaison
    Valpak
    (727) 399-3024
    Email Contact