SOURCE: FreshDirect

September 21, 2006 08:00 ET

Ellen R. Marram to Be Named to FreshDirect Board of Directors

Former CEO of Tropicana and Nabisco Brings 28 Years of Brand Marketing Expertise to Leading Online Fresh Food and Delivery Service

NEW YORK, NY -- (MARKET WIRE) -- September 21, 2006 -- FreshDirect, the leading online fresh food manufacturing and delivery service, today announced that Ellen R. Marram, currently president of The Barnegat Group, LLC and former president and CEO of Tropicana Beverage Group and Nabisco Biscuit Company will be joining the company's board of directors.

"Ellen Marram's stellar reputation in the food industry and her storied career in marketing and branding make her an ideal addition to the board," said Rick Braddock, chairman. "Whether creating the SnackWells brand, or taking Tropicana to the top, Ellen has consistently been a champion for out-of-the-box thinking, and we are glad to have her with us."

"FreshDirect is one of the most innovative companies operating today, and has quickly become one of the most talked-about brands in the New York area," said Marram. "I am pleased to be a part of the bright future awaiting FreshDirect."

Marram was a managing director at North Castle Partners, LLC from 2000 to 2005 and is currently an advisor to the firm. Before joining North Castle she was president and CEO of Tropicana and the Tropicana Beverage Group and prior to that was the president and CEO of Nabisco Biscuit Company, the largest operating unit of Nabisco Brands, Inc. She currently serves on the board of directors at Ford Motor Company, The New York Times Company and Eli Lilly as well as several private companies and non-profits including Citymeals on Wheels.

About FreshDirect:

Founded in 1999, FreshDirect is one of the nation's leading online fresh food manufacturing and delivery services. FreshDirect is setting a new standard for fresh food production and distribution by offering unparalleled quality, product customization and value pricing from its state-of-the-art facility in Long Island City. The company is expanding rapidly and currently serves most of Manhattan and locations in Queens, Brooklyn, the Bronx, as well as New Jersey and Westchester. The company's vision is to change customers' lives by providing the ultimate shopping experience for impossibly fresh food and meal solutions. The company currently has over 250,000 customers and has fulfilled over 3 million orders since opening for business in September 2002. Additional information can be found at

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