SOURCE: Eloqua

February 01, 2010 11:20 ET

Eloqua Adds Webtrends to Global Client Roster

Eloqua to Sponsor Webtrends Engage 2010

NEW ORLEANS, LA--(Marketwire - February 1, 2010) - Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, is pleased to announce it was selected by Webtrends, an enterprise customer intelligence company, as its marketing automation solutions provider. Webtrends is known for its best-of-breed Web analytics and global client base of more than 7,000 brands.

Jascha Kaykas-Wolff, VP Marketing for Webtrends, said, "As a customer intelligence company, we place the highest priority on measurement and optimization. Eloqua shares this philosophical approach in their business and clearly demonstrated its ability to provide a scalable and flexible solution that works in concert with the Webtrends Open Exchange Network. Eloqua will provide our marketing and sales teams with additional insights into our marketing investments and their effectiveness."

Eloqua is a gold sponsor of Webtrends Engage 2010 conference, and Steve Woods, Eloqua's CTO and author of "Digital Body Language," will participate in one of the event's "sprint" sessions. Held at the Roosevelt Hotel in New Orleans, "Bright Ideas in the Big Easy" takes place February 1 - 4 and is a gathering of top digital marketing organizations to share ideas and best practices about harnessing the use of customer intelligence and new approaches to online marketing.

"Webtrends is an ideal Eloqua client," said Brian Kardon, CMO of Eloqua. "They are smart, sophisticated marketers who are focused on generating measurable results, improving overall marketing effectiveness, and growing their business."

Eloqua boasts a global user base of more than 35,000 marketing professionals across 33 countries. The company pioneered the marketing automation solutions category, which includes lead generation and campaign measurement, and continues to unveil new revenue-generating products and services.

"We are honored and excited to have Eloqua sponsor Engage 2010," said Kaykas-Wolff. "Engage 2010 is an opportunity for all of our partners to connect and discuss how our industry can work together with the common goal of bringing customer intelligence professionals the solutions they need to make their business stronger."

About Eloqua

Eloqua is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company's mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers' Digital Body Language™, thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com or follow us on Twitter @eloqua.

About Webtrends Inc.

Webtrends is an enterprise customer intelligence company that turns online and offline data into understanding. Webtrends delivers the industry's most comprehensive and actionable testing, segment-driven targeting and site optimization, visitor intelligence, and analytics solutions to enable companies to understand their customers, drive engagement, and enhance marketing and brand awareness. Thousands of global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen Webtrends business solutions and client services expertise to optimize their customers' online experiences. You can learn more about Webtrends products and services at Webtrends.com or call 1.877.932.8736.

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