SOURCE: Eloqua

Eloqua

October 25, 2012 08:30 ET

Eloqua Announces a Record Number of Applications Now Available on the Eloqua AppCloud

First Online B2B Marketplace for Marketing Automation Industry

VIENNA, VA--(Marketwire - Oct 25, 2012) - Eloqua (NASDAQ: ELOQ), the marketing system of record for modern marketers, today announced the availability of 75 applications on the Eloqua AppCloud. Two-thirds of Eloqua's customer base currently use at least one app from the Eloqua AppCloud.

The Eloqua AppCloud, launched in June 2011, is a hub for a growing number of marketing applications that organizations depend on to expand and enrich their sales and marketing efforts. With the Eloqua AppCloud marketers can easily integrate these various apps with the most powerful marketing automation platform. Marketers turn to the Eloqua AppCloud to easily integrate marketing, sales, and social applications with Eloqua, effectively collecting the information they need on prospects and customers with greater efficiency.

The number of customers using apps from the Eloqua AppCloud has doubled since March 2012. Marketers can browse and evaluate up to 75 apps included in the Eloqua AppCloud, broken down into specific categories such as content marketing, community, and channel management. Currently the most popular apps within the Eloqua AppCloud are those for social, data editing, and webcasts.

The Eloqua AppCloud has become a crucial destination for Eloqua customers looking to tap into cloud-based technologies to generate more leads. Based on this customer success, Eloqua introduced a new category to its popular Markie awards last year. The Markie awards, which honor outstanding marketing efforts, now have a category "Connecting in the AppCloud" acknowledging companies that have successfully built or used the Eloqua AppCloud to positively impact their business.

"The Eloqua AppCloud is great example of the solutions that Eloqua has consistently delivered to our customers," said Heidi Melin, CMO, Eloqua. "We understand that today's modern marketers struggle with an overwhelming number of tools and technologies. The Eloqua AppCloud was created to help marketers easily integrate critical cloud-based applications into their Eloqua platform."

About Eloqua
Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company's cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua's customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or emaildemand@eloqua.com.

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