SOURCE: Eloqua

December 09, 2009 09:00 ET

Eloqua Clears Path to Social Web

New Social Sharing and Reporting Tools Help Marketers Integrate Social Media Into Marketing Mix

VIENNA, VA--(Marketwire - December 9, 2009) - Eloqua, the category-defining leader in marketing automation, today announced the worldwide availability of its new Social Sharing and Reporting toolset. The easy-to-use product allows marketers to harness the power of the social Web by pulling online conversations into their promotions, empowering fans to share marketing content with social networks such as Twitter, Facebook and LinkedIn, and track inbound traffic from blogs and social networks.

"We want to make social media marketing simple for our customers," said Brian Kardon, CMO of Eloqua. "Our Social Sharing and Reporting tools are integrated into the same system marketers use every day, and they don't require any special training. The social Web has become a huge influence on buying decisions. With just a few clicks, our marketing clients can trigger and leverage dialogues for their company, products and services."

Eloqua's Social Sharing and Reporting tools integrate with existing outbound marketing campaigns to enhance lead generation, lead nurturing, lead scoring and overall marketing effectiveness. Simply, the product allows marketers to go from zero to social in three steps:

--  Make campaigns shareable. Prospects can share marketing content and
    promotions with members of their social networks while marketers can embed
    third-party content, such as blog posts, directly into their email pushes
    and landing pages.
--  Track inbound traffic from social media sites/blogs. Capturing
    prospects' relevant social media activities gives sales personnel immediate
    and unequaled insight into the interests and preferences of their potential
--  Measure social media impact. Marketers can track which blogs and
    social networks are driving the most traffic to their Web site to better
    inform future media-buying decisions.

"Our new social media tools put our clients -- the best marketers in the world -- in the center of the conversation," concluded Kardon.

About Eloqua

Eloqua ( is the category-defining marketing automation leader and provider of best practices expertise for marketers around the world. The company's mission is to make its customers the best marketers on earth. Thousands of customers from leading companies such as American Express, Aon, Apple, Fifth Third Bank, Dow Jones, Fidelity, Seagate and Sybase rely on the power of Eloqua to execute, automate and measure programs that generate revenue. Eloqua helps companies read and decode their buyers' Digital Body Language™, thereby improving the quality and quantity of sales leads, increasing marketing effectiveness, and accelerating the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email

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