Eloqua Corporation

Eloqua Corporation

January 22, 2007 09:53 ET

Eloqua Corporation Appoints Joseph Payne as Chief Executive Officer

Payne Joins Eloqua to Execute Aggressive Growth Strategy Aimed at Expanding Its Leadership in the Automated Demand Generation Market

TORONTO--(CCNMatthews - January 22, 2007) - Eloqua Corporation, the leading supplier of automated demand generation software and services, today announced the appointment of Joseph Payne as Chief Executive Officer. Mr. Payne will also join Eloqua's Board of Directors. Payne's experience leading high growth companies is a critical asset to Eloqua, which has just achieved its second consecutive year of 100% revenue growth. Eloqua also doubled its customer base in 2006.

"Joe brings more than 15 years of outstanding leadership and a proven track record with high growth software companies," said Steven Woods, co-founder and CTO of Eloqua. "His background in delivering software solutions for marketers complements Eloqua's strategy to address the most pressing concerns of marketers today: visibility, measurement, effectiveness and efficiency. We are excited to have him join the team to help steer Eloqua through this next stage of growth."

Payne was most recently President and COO of iDefense, acquired by VeriSign in 2006. Prior to joining iDefense, he was President and CEO of eSecurity Inc., and President and CEO of eGrail. As Chief Marketing Officer at MicroStrategy Inc., he ran the global marketing efforts of a fast growing company in the business analytics market. Mr. Payne also held marketing roles at The Coca-Cola Company, Procter & Gamble, and Royal Crown Company.

"Payne's long and distinguished track record in building successful software companies, along with his past experience as a senior marketing executive, made him a clear choice for this crucial role," stated Bradford Woloson, General Partner, JMI Equity Fund. "Eloqua has reached an important stage in its rapid development as it continues to help marketers realize the power of a measurable, process-oriented approach to driving market demand."

"As the leader in automated demand generation software, Eloqua is poised to become the de facto solution for marketers responsible for driving corporate revenue," commented Payne. "Eloqua's enormous market opportunity capitalizes on its stellar customer base, strategic partners, committed investors and industry leading technology."

About Eloqua Corporation

Founded in 1999, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Unlike stand-alone email products, Eloqua's Conversion Suite combines email, direct mail, chat, and website analytics to drive the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With market-leading technology backed by expert professional services, Eloqua automates best practices in demand generation for B2B marketers who need to produce a continuous flow of qualified leads for their sales force. Eloqua's customers include Sybase, Seagate, Nokia, JBoss, Administaff, Nuance and many other leading BtoB marketers. Eloqua Corporation is headquartered in Toronto with offices in London and throughout the United States. For more information, please visit www.eloqua.com or call 866-327-8764.

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