Eloqua Corporation

Eloqua Corporation

January 22, 2007 10:04 ET

Eloqua Corporation Continues to See Strong Growth in Demand Generation Market

Company Closes Second Consecutive Year With More Than 100% Growth in Revenue; Doubles Customer Base

TORONTO--(CCNMatthews - January 22, 2007) - Eloqua Corporation, the leading supplier of automated demand generation software and services for business-to-business marketers, today reported fiscal year 2006 results showing a doubling in revenues. This second consecutive year of triple-digit growth indicates the market's need for more accountable, performance-driven marketing operations. In 2006 Eloqua once again achieved outstanding results as measured by all its key metrics. The company doubled its customer base, penetrating the business and financial services markets while continuing to build on its dominance in the technology market.

"Eloqua continues to capitalize on a fundamental shift in business-to-business marketing from focusing primarily on brand to measurably driving revenue," said Joseph Payne, CEO of Eloqua. "Business-to-business marketers feel pressure to account for their contribution to revenues and sales pipeline, to more effectively reach decision makers, and to automate key processes for efficiency. For these marketers, Eloqua is rapidly becoming the solution of choice for automating demand generation."

Eloqua's rapid growth has been fueled by continued expansion of its Eloqua Conversion Suite, the industry's leading automated demand generation platform for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua Conversion Suite automates and integrates the key sales and marketing functions of email, direct mail, website analytics, campaign analytics, and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

"The market has been incredibly receptive to the unique value proposition Eloqua offers, and we remain very bullish on the company's continued growth," said Neal Dempsey, Managing General Partner of Bay Partners. "This company has championed the idea of demand generation automation -- and the transformation of marketing processes to achieve maximum revenue results. They are quickly moving mainstream."

Eloqua Hits Key Milestones

-- In 2006 Eloqua signed a record number of new clients in a range of
industries, including technology, business services, financial services and
real estate. Marketers at 138 companies chose Eloqua Conversion Suite to
transform their marketing campaigns from art to science in order to more
effectively and efficiently drive revenue.

-- Eloqua's overall expansion was further supported by the company
securing $12.8 million in a second round of venture funding led by Bay
Partners and JMI Equity.

-- In July 2006, Eloqua announced the availability of the Summer 2006
release of Eloqua Conversion Suite, featuring SMARTpacks, which leverage
best practices utilized by leading B2B marketers.

-- Eloqua was recognized in 2006 with leading industry awards including
the AlwaysOn Top 100 Private Company, Deloitte's 2006 Technology Fast 500,
ClickZ Marketing Excellence Award, and recognition by Microsoft's Emerging
Business team (EBT) as a key partner in its "Innovation Starts Here" book.

-- Eloqua continued to expand its network of partners, announcing
integration with Microsoft Dynamics CRM 3.0., membership in Oracle's New
Siebel CRM On Demand Go-To-Market Initiative and its 100th joint
Salesforce.com customer.

About Eloqua Corporation

Founded in 1999, Eloqua provides the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Unlike stand-alone email products, Eloqua's Conversion Suite combines email, direct mail, chat, and website analytics to drive the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With market-leading technology backed by expert professional services, Eloqua automates best practices in demand generation for B2B marketers who need to produce a continuous flow of qualified leads for their sales force. Eloqua's customers include Sybase, Seagate, Nokia, JBoss, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices in London and throughout the United States

For more information, please visit www.eloqua.com or call 866-327-8764.

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